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This is Tree Paine, the PR mastermind behind Taylor Swift

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This is Tree Paine, the PR mastermind behind Taylor Swift

Taylor Swift und Tree Paine.

Theo Stroomer/Getty Images; Ashok Kumar/TAS24/Getty Images for TAS Rights Management; Chelsea Jia Feng/BI

Tree Paine, 52, has been Taylor Swift’s press secretary for a decade.

Her strategic setbacks and red carpet accompaniment have made her famous in her own right.

Fans praise Paine’s machinations, even though she keeps a relatively low profile.

This is a machine translation of an article from our US colleagues at Business Insider. It was automatically translated and checked by a real editor.

Taylor Swift recently joined the billionaire club, with a fortune derived from her big Eras Tour as well as streaming deals, music sales and merch. Essential to her fortune is not only her talent for filling stadiums with enthusiastic fans, but also her reputation. For this reason, 52-year-old Tree Paine, Swift’s longtime press secretary, is one of the most important people in her environment.

With each album cycle – including the release of The Tortured Poets Department this Friday (April 19) – Paine has become more famous in her own circle. She is now considered a cult figure in her own right in the Swiftverse, writes Das „Wall Street Journal“ (WSJ). Nevertheless, the speaker has kept a relatively low profile. Even after comments about her alleged machinations circulated on social media.

But who is the mastermind behind Taylor Swift, who takes over all communication for one of the most successful singers in the world and accompanies her to award ceremonies?

The Career of Tree Paine

Paine was born Trina Snyder and grew up in Costa Mesa, California, WSJ reports. She attended the University of Southern California and worked her way up the music industry in Los Angeles through various record labels. These include World Domination, Maverick and Interscope, whose clients include Snoop Dogg, No Doubt and Marilyn Manson. In between, Paine founded her own guerrilla marketing company and worked for the Academy of Country Music before joining Warner Music Nashville’s country division in Tennessee.

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Before Paine, Swift worked with publicist Paula Erickson, according to the WSJ. But in 2014, Paine left Warner to start her own company, Premium PR, with Swift as her only client. Neither Paine nor Erickson responded to Business Insider’s request for comment.

Paine, 52, has been married to Lance Paine since 1998 – a businessman who previously served as president of Scott Brothers Global, the parent company of Property Brothers, according to the WSJ. They have a teenage daughter.

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Paine chooses carefully when she strikes back

Paine is one a fixture on the red carpet where she steers Swift through the photographers and even occasionally fluffs up her robe. She also appeared in Swift’s Netflix documentary “Miss Americana” and toasted with wine when Swift decided to publicly condemn former President Donald Trump.

Paine chooses carefully when she defends Swift amid various rumors and feuds – but when she does, it can be a bombshell.

In 2020, Paine hit back at Kim Kardashian, who tweeted that “Taylor lied through her publicist” about a fight between Swift and her ex-husband Kanye West. Paine corrected the statement immediately.

Paine recently railed against Instagram gossip account DeuxMoi, which speculated about Swift and her ex Joe Alwyn. “Enough of these fabricated lies about Taylor from Deuxmoi,” Paine raged in November. “It’s time you were held accountable for the pain and trauma you cause with posts like this.”

Paine helped Swift sell her masters and a sexual assault trial in 2017 in which the jury ruled in her favor, they said „The Cut“.

The devil works hard, but Tree Paine works even harder

Paine is in private Instagrambut active X, where users regularly rave about her behind-the-scenes machinations – whether she’s actually involved or not. There are also several well-watched ones on Tiktok Fan-Compilationswhich are dedicated to the publicist.

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On Friday, one X user applauded Paine’s supposed crackdown on “Poets Department” leaks. “The devil works hard” the user wrote“but Tree Paine works even harder.”

And IndieWire film critic David Ehrlich shared on Friday his surprise, when his 4-year-old son asked to hear Swift’s new album. “Tree Paine undefeated,” he joked.

Read the original article Business Insider.

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