Home » This year’s “Double 11” Xiamen sells 20.7 billion wildly_Consumption

This year’s “Double 11” Xiamen sells 20.7 billion wildly_Consumption

by admin

Original title: This year’s “Double 11” Xiamen sells 20.7 billion wildly

“Double 11” ended yesterday. The Herald reporter learned from the Xiamen Municipal Bureau of Commerce that the total online retail sales of Xiamen’s “e-commerce team” reached 20.7 billion yuan, ranking first in the province; on the Tmall platform, Anta surpassed all rivals in the same category for the first time, ranking first in the industry .

Xiamen’s total online sales accounted for nearly 40% of the province

Monitoring by the Xiamen Municipal Bureau of Commerce shows that during this year’s “Double 11” period (November 1-11), the city’s online retail sales were 20.7 billion yuan, an increase of 34% year-on-year, and the online retail sales ranked first in the province. It accounts for 37.2% of the province’s online retail sales.

Among them, the top three physical industries in online retail sales are: clothing, shoes, hats, textiles, daily necessities, household appliances, and audio-visual equipment, which account for 55.0%, 12.8%, and 10.4% respectively, and the total share is 78.2%. The online retail sales of agricultural products is nearly 800 million yuan, ranking first in the province, and tea sales account for the largest proportion, reaching 46.9%.

The top five brands in Xiamen’s online retail sales are ANTA/ANTA, FILA/Fila, O-GAWA/Aojiahua, JOMO/Jiumu, PEAK/Peak. Anta Group’s battle report shows that the cumulative transaction volume exceeds 4.65 billion yuan, an increase of 61%. In the sports outdoor shoes and clothing and maternal and infant shoes and clothing special items on the Tmall platform, the total transaction volume first surpasses all competitors and ranks first in the industry. The digital transformation of major corporate brands has achieved outstanding results, and all brands have made breakthroughs in traditional and emerging social e-commerce platforms at the same time.

See also  Oracle will acquire Cerner, an electronic medical record company, for US$28.3 billion-WSJ

New energy vehicles have become a new consumption hotspot

For this year’s “Double 11”, both Tmall and JD.com will advance their pre-sales to 8pm on October 20, so consumers don’t have to fight until late at night. “Double 11” is evolving from a “platform war” to a “live broadcast war”, and various platforms have invested more and paid more attention to the live delivery of goods. This “Double Eleven Online Shopping Festival” presents the following characteristics:

Thanks to the rise of Internet finance and the impact of consumerist concepts, new consumer concepts centered on “hoarding, enjoying, and advancing” have gradually replaced traditional consumer concepts. In recent years, the consumption model of “pre-sale deposit + final settlement” has emerged. This is particularly evident in the “Double 11” event. The change in consumption concept is the inevitable result of the economy turning to high-quality development, and it is also an important boost to tap the potential of huge domestic demand and create a “new type of consumption”. “Green”, “organic” and “low-carbon” have become popular search terms for “Double 11”. Intelligent, low-carbon, and sustainable development have become keywords for purchasing consumption. New energy vehicles have become the fastest-growing “green horse” and a new consumption hotspot-sales of automobiles and related products increased by 96.2% year-on-year, of which new energy vehicles Sales increased by 178.0% year-on-year.

Time-honored brands bring forth the new, and the rise of national trendy boutiques is accelerating. Time-honored brands have crossed borders, breaking consumers’ perception of time-honored brands, and appearing in front of consumers with brand-new images. Among them, the sales of Laomiao and Caibai, which mainly promote gold jewelry, have increased rapidly. In addition to cross-border co-branding, new products are continuously launched to meet the preferences of young people, and the innovation path of domestic brands is getting wider and wider. The national fashion clothing brands represented by ANTA/Anta, ERKE/Hongxing Erke and LI-NING/Li Ning continued to be popular during the “Double 11” period.

See also  Household appliance industry: Air conditioning data in February: domestic sales fell slightly in December, export performance was better

Herald reporter Yang Xiaohui Sun Chunyan correspondent Lin Wenjian Return to Sohu to see more

Editor:

Disclaimer: The opinions of this article only represent the author himself. Sohu is an information publishing platform. Sohu only provides information storage space services.

.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy