Get digital RMB red envelopes, go on a trip with your family, enjoy delicious food, or watch popular movies when the spring flowers are blooming… As the digital RMB pilot landed in Tianjin, Tianjin citizens also ushered in their own digital RMB “Kaicheng” Red envelope”.
On April 2, Meituan took the lead in announcing the issuance of digital renminbi red envelopes to Tianjin residents. From now on, all members of the public working or living in Tianjin can open the Meituan app to search for “digital RMB”, complete the registration and receive a digital RMB consumption package worth 40 yuan.
Reporter’s actual measurement: There are many scenarios available without threshold for registration
It is understood that the gift package covers more than 200 types of daily livelihood consumption scenarios for Tianjin residents, such as online clothing, food, housing and transportation. Consumers can use it when they eat in the store or order food from takeaways or buy vegetables. The reporter’s experience found that there is no threshold for event registration, and new digital RMB users can participate after downloading and registering the digital RMB App. The digital RMB red envelopes obtained by registration will be credited to the account immediately, and can be directly deducted and used when ordering takeout, buying fresh food, watching movies, and renting. The reporter ordered a pancake priced at 13 yuan, used the 10 yuan digital renminbi red envelope received, superimposed a 3 yuan coupon, and finally paid 0 yuan, which is equivalent to eating a free pancake with digital renminbi.
The event was co-sponsored by Meituan, Bank of China, China Construction Bank and other operating agencies. Meituan said that the distribution of livelihood consumption gift packages in Tianjin aims to further stimulate the inclusive value of digital renminbi, accelerate the popularization and promotion of digital renminbi in Tianjin, and drive the recovery of offline consumption in Tianjin.
“Kaicheng red envelopes” subsidize citizens’ daily consumption of digital renminbi can be expected in Tianjin in the future
It is reported that the issuance of the digital renminbi “Kaicheng red envelope” by Meituan this time is the first important action of the scene support institution after the digital renminbi pilot landed in Tianjin.
The digital renminbi is a digital form of legal tender issued by the People’s Bank of China. Recently, as the digital renminbi pilot covers new cities such as Tianjin, its promotion and popularization has accelerated, and it has also brought more livelihood benefits to people everywhere.
According to Meituan, since January this year, Meituan opened the digital renminbi full-scenario payment channel and launched the digital renminbi livelihood consumption subsidy, and has driven a total of 6.4 billion yuan in various livelihood consumption. Among them, more than 92% of the digital renminbi consumer subsidies for people’s livelihood flow to small and high-frequency consumption scenarios in people’s daily life such as takeout, grocery shopping, and catering, which effectively drives the recovery of offline consumption and the development of small and micro entity merchants.
As the third batch of digital renminbi pilot areas, Tianjin is building an international consumption center city and leading consumption upgrades with the digital economy, which has created favorable conditions for the digital renminbi to penetrate into the lives of Tianjin residents. Experts said that Meituan’s issuance of digital renminbi consumption subsidies in Tianjin is expected to help accelerate the popularization of digital renminbi in Tianjin, effectively subsidize the daily consumption of Tianjin citizens, and enjoy the inclusiveness and convenience of digital renminbi.
Statistics show that as of March this year, more than 2.5 million users have received digital RMB red envelopes in Meituan and used digital RMB for consumption.
It is understood that the event will continue until June 30. Meituan said that as the preferred service platform for Tianjin citizens’ daily life, Meituan will continue to promote the integration of digital renminbi into the lives of Tianjin residents under the guidance of relevant departments. In the future, more digital RMB promotions will be launched in Tianjin one after another.Return to Sohu, see more
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