Tim focuses on “The strength of connections”, on Giuseppe Tornatore and on the stylists who are symbols of Made in Italy Domenico Dolce and Stefano Gabbana. And it does so with the new commercial directed by the Oscar-winning director, in which Dolce and Gabbana are the protagonists. Perfect testimonials of the “connection between technology and feelings” for the CEO of the telecommunications giant Pietro Labriola.
The spot, presented in Milan at the Dolce & Gabbana maison, was shot by Giuseppe Tornatore on the notes of an unreleased song by Maestro Ennio Morricone. At the center of the story are intertwined the lives and projects of Domenico and Stefano, icons of Italian fashion and promoters of the excellence of “made in Italy” in the world: very young they connect, transform their ideas into reality and realize their dreams.
The spot wants to tell their journey starting from the past in Sicily and then projecting into the digitized future. The claim of the new campaign underlines the importance of connectivity that becomes human relationship. «It is a pride for us – said Labriola, CEO of Tim – that Giuseppe Tornatore, Domenico Dolce and Stefano Gabbana, undisputed ambassadors of Made in Italy in the world, are at our side in this communication project. We want to talk about the connections that unite people, near or far, the same or different because the real connection is the one that makes us overcome distances and differences. Tim’s task is to ensure that connections grow, develop according to the many needs and are always safe ».
The manager’s message is that “we have begun to think about how to reposition ourselves looking to the future, not to the past”, because “this is a company that, beyond its corporate vicissitudes, has a business to carry on, in terms of communication and sentiment”.
The commercial, lasting 60 seconds, is only the first chapter of the new campaign of the Tlc group and will be on air on the main national TVs and declined in print, billboards, web, social networks and cinema circuits. Tim communicates with a new commercial from tonight, but already think about the future. «On the strength of the connections – announces the CEO Labriola – there will be other commercials. We think of the new generations. Thirty years ago it was easier to do marketing, generations changed more slowly. From now until September we will be constantly in communication, also engaging in the world of music, a fundamental asset. We hope to close something with the Maneskin, we are working ».