Home » Tmall announces for the first time on the Double 11 green product list, over 500,000 new green products have been added | Tmall | Double 11 | New Energy Vehicles_Sina Technology

Tmall announces for the first time on the Double 11 green product list, over 500,000 new green products have been added | Tmall | Double 11 | New Energy Vehicles_Sina Technology

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Original title: Tmall announced for the first time that it added over 500,000 green products to its double 11 green product list

Double 11 enters the low-carbon time. On November 5, Tmall announced the double 11 green product rankings for the first time. “Energy saving”, “low carbon” and “organic” have become popular search terms this year. It is understood that this year’s Double 11 Tmall launched a green venue for the first time, with more than 500,000 new green products in one go.

The list covers four categories of green home appliances, green food, water-saving products, and new energy vehicles. Among them, new energy vehicles have become the fastest-growing “green horse” and a new consumption hotspot.

Behind the popularity of green consumption is the green ledger in the minds of consumers. For example, energy efficiency has become an important criterion for consumers to choose to buy. A green air conditioner can reduce carbon emissions by 250 kilograms a year and can save about 160 kilowatt-hours of electricity.

Water saving has become another important indicator. For example, the Xijian Xiaomi iot instant hot smart toilet and Haier Weixi smart toilet, which are selected on the list, are all capable of intelligent and water-saving functions. It is reported that within the first hour of the Green Venue’s sale at 0:00 on November 1, consumers took away more than 25,000 water-saving toilets, saving a total of 225 tons of water per day.

In the green food list, the original camel milk powder performed outstandingly and became a green organic product favored by consumers. Eating organically, using it healthily, and buying green has become a consensus among foodies.

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In the year of the outbreak of new energy vehicles, there was also a significant performance in Double 11. The reporter observed that Xiaopeng P7, Nezha V, and Wuling Hongguang MINIEV Macarons dominated the top three. This ranking is different from the overall market share of new energy vehicles. The popularity of Hongguang mini is also considered to have a high status in the minds of consumers.

Double 11 ushered in the peak of green consumption, and behind it was the awakening of consumers’ awareness of green and low-carbon consumption.

On October 27, Tmall launched the first green venue on Double 11, covering four major industries: food, home improvement, electricity consumption, and maternal and child, with a total of 500,000 products and more than 2,000 merchants participating. Consumers’ enthusiasm for participation was very high. Within 9 hours after the sale started on November 1, consumers took away more than 120,000 green home appliances.

It is understood that in the second wave of double 11 pre-sales, all products in the “Green Venue” can still be superimposed on the basis of the “over 200 minus 30” discount, and then the “full 1000 minus 100” or “full 100 minus 10” Green shopping voucher. Open Taobao on your mobile phone and search for “Green Double 11” to enter.


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