Home » To reach the young – business umbrella organization Economiesuisse discovers TikTok – News

To reach the young – business umbrella organization Economiesuisse discovers TikTok – News

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To reach the young – business umbrella organization Economiesuisse discovers TikTok – News

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Economiesuisse wants more business involvement. Also on social media.

What is the relationship between the Swiss population and the economy? A look back at the parliamentary elections last fall provides an answer.

At that time, some business representatives suffered defeat. And the economy has also had to tremble again and again in recent years when it comes to voting. All of this suggests that the economy is enjoying less support.

What we ask for is commitment. We call on people from business to get politically involved.

Economiesuisse director Monika Rühl commented on this in Radio SRF’s “Samstagsrundschau”: “It is a fact that we have fewer entrepreneurs in politics.” However, this is not primarily due to the Swiss population’s lack of trust in the economy, but is primarily due to the fact that it is difficult to reconcile entrepreneurship and politics in terms of time.

Legend: Economiesuisse director Monika Rühl sees it as the business community’s job to explain complex topics so that everyone can understand them – including young people. Keystone/Anthony Anex

Rühl says: “Running a company and being active in politics at the same time is demanding.” Nevertheless, Rühl advocates for more involvement from business – even outside of politics. «What we ask for is commitment. We call on people from business to get politically involved. Companies must support militia politicians. That’s one thing.”

Reaching young voters

Business must also stand up in everyday life to represent its concerns. By publicly explaining how the economy and how a company works, says Rühl. For example on podiums, on radio and television or on social media.

We place a big emphasis on social channels, such as TikTok.

“We place a big emphasis on social channels, such as TikTok. “To bring the economy closer to younger voters,” says the Economiesuisse director.

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To this end, the economic umbrella organization is building a network of ambassadors. These are entrepreneurs, politically active personalities and business-minded people for whom dialogue about the economy is important.

It is the task of business to explain complex topics in a way that everyone can understand, especially in the run-up to votes, emphasized Rühl in the Saturday broadcast. In the hope that these templates would then become less of a nightmare.

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