Today, at the RCS MediaGroup headquarters in Milan, the President of the Group, Urbano Cairo and the CEO of Toyota Motor Italia, Luigi Ksawery Luca ‘, met for the delivery ceremony of the cars that will accompany the Carovana Rosa for the third consecutive year. “We are very pleased to renew the partnership with RCS MediaGroup, aware that we are part of a great project – declares Luigi Ksawery Luca ‘, CEO of Toyota Motor Italia. The Giro d’Italia has traveled through the most beautiful places in Italy for over a century. Country and is a symbolic event of Italian sport, part of the history of all of us. It is therefore a source of great pride to be able to make our fleet of cars equipped with the best electrified technology available, giving our contribution to make the Giro even more ‘sustainable and respectful of our important environmental heritage “. “Yesterday we presented to all our partners the new project of the Giro d’Italia that is about to start. Also this year it will be a world-class event and showcase with 900 million spectators and 196 connected countries on five continents. Toyota , an international brand, for the third consecutive year will be part of the Giro family; their hybrid and innovative cars will help us build an even more responsible and sustainable show and tell our territory with all its many excellences “he declared Urbano Cairo, President of RCS MediaGroup. The fleet will consist of 50 Toyota cars, 38 RAV4 Hybrid and 12 Corolla Touring Sports, all equipped with the latest evolution of Full Hybrid technology, capable of combining performance with high energy efficiency and extremely low climate-changing and polluting emissions. . The RAV4 Hybrid and Corolla Hybrid Touring Sports that will accompany the cyclists in the race, in fact, already last year recorded performances at the highest levels, traveling along the roads of the event in stages in zero emissions mode for over 50% of the time, testifying to the great contribution that Toyota electrified technologies can make to environmental protection and sustainable mobility. At this year’s Giro, Toyota will participate with a range full of news. In national preview, the Group will show the newcomer to the ‘Yaris family’, the Toyota Yaris Cross, the innovative compact SUV equipped with the most advanced Toyota Hybrid technology, which brings with it all the qualities of the latest generation city cars. . It will be possible to reserve the car from May, arriving in September at the Toyota Network dealerships. National preview also for the second-generation Mirai, a car that embodies the Beyond Zero vision of the Toyota Group: it is an electrically powered car, in which electricity is generated on board the car thanks to the electrochemical reaction of the hydrogen with oxygen present in the air. The result is a car that goes beyond zero emissions, in addition to having water vapor as the only exhaust product, it now has a filter that is able to clean the air while driving. Together with Mirai, the New Yaris Hybrid and the New RAV4 Plug-In Hybrid will be protagonists of the ‘Beyond Zero Challenge’: a challenge on sustainability issues that will involve the Toyota Ambassadors on some stages of the Giro d’Italia. (ITALPRESS). tvi / com 21-Apr-21 17:15
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