The key points
- The presentation
- The objectives
It is born Iryo. This is the name of the commercial brand of Trenitalia (Fs Italiane Group) in Spain which combines the words “go” and “I” in Spanish and which by the end of 2022 will begin to travel on the Iberian high-speed tracks between the main cities, starting from the Madrid-Barcelona route. After the liberalization of the sector, effective from 14 December 2020, Iryo will compete with other high-speed options already available in Spain, such as Ave, Avlo (low cost Renfe option) e Ouigo (the low cost Tgv of the French Sncf).
So there will be two Trenitalia competitors: Renfe, the Spanish public rail transport company e Sncf, the transalpine public company.
The presentation
In Madrid, in Atocha station, Ilsa, the subsidiary of Trenitalia and Air Nostrum, presented to Spanish institutions and media and in the presence of the Italian ambassador in Spain, Riccardo Guariglia, the new commercial name of the company and the new livery with which the Frecciarossa 1000, maintaining the technical characteristics and the unchanged red color, will present itself to passengers.
Words of satisfaction came from representatives of the government and Adif (the company that manages the Spanish railway infrastructure) and the Italian ambassador recalled the link between Italy and Spain in the railway sector, given that the first Naples-Portici railway line (1839) was commissioned by Ferdinand II, sovereign of Spanish origin.
Thanks to the assignment by Adif of 30% of the high-speed connections, Iryo will join in a first phase Madrid, Barcelona, Seville, Malaga, Cordoba, Valencia, Alicante and Zaragoza, and then extend to other links.