Milan’s rush to regain its place as a showcase in the world continues. After the Supersalone del mobile and the Fashion Week, it is now the turn of the made in Italy agri-food sector. From 22 to 26 October Fiera Milano TuttoFood and, at the same time, HostMilano, dedicated to catering. For the Lombard capital, it is “a rebirth”, as the CEO of Fiera Milano, Luca Palermo, defined it yesterday. For the occasion, 2,200 will arrive but, above all, over a thousand buyers from abroad, coming from 75 different countries. Not only from Europe, but also from North and South America and the Middle East.
For Andrea Toselli, president and CEO of PwC Italia, the Italian agri-food industry is going through a period of great effervescence: “The 6.8 billion resources allocated by the Pnrr and the complementary funds in direct support of the Italian agri-food sector will also have a positive impact, which today represents over 500 thousand employees ».
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With this edition, Tuttofood also starts a structured and continuous collaboration with Filiera Italia and Coldiretti: “Today there is a new way of communicating the excellence of Made in Italy food in the world – said Luigi Scordamaglia, managing director of the Fondazione Filiera Italia – alongside to the brand, integrated communication on integrated and sustainable supply chains, on the irreplaceable value of agricultural production, in short, on the unique model of Italian agri-food, becomes increasingly essential. And this is the model that Fiera Milano, Filiera Italia and Coldiretti will tell Tuttofood ».