Passengers Pay $99, but Consider Them a Personal Item
Miami, October 22, 2023 – United Airlines is promoting its Basic Economy class seats, but the CEO, Scott Kirby, has expressed doubts about the sustainability of low-cost airlines in the short term. He specifically criticized Frontier for charging $99 for carry-on suitcases at the plane door, even though passengers consider them to be personal items.
Kirby described Frontier’s move to charge for carry-on bags and offer commission to staff for carrying them to the plane’s hold as a strong measure. He also mentioned that United is focusing on improving its products.
The CEO pointed out that the demand for domestic flights is expected to drop significantly for the rest of the year. This poses a major crisis for low-cost airlines, as reported by Travel Pulse. United, on the other hand, believes that customers are willing to pay more for a better experience, such as the offerings in its Basic Economy class.
According to a report by REPORTUR.us, United has seen a 50% increase in revenue from economy class ticket sales each year. In line with this trend, the airline plans to increase the number of seats on its planes. This strategy aligns with United’s goal of offering a wide range of fares and products on all its aircraft. By 2027, the average number of seats on United’s planes is expected to reach 145 from North America, compared to 104 in 2019.
While United aims to cater to its customers’ needs and provide a comfortable and competitive travel experience, the future of low-cost airlines remains uncertain. The industry will be closely watching how these airlines navigate the challenges ahead.