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Vodafone continues to struggle for customers in Germany

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Vodafone continues to struggle for customers in Germany

“We are stabilizing our business,” said Germany boss Philippe Rogge. “We have improved our customer service, expanded our networks and convinced more people with attractive offers.” When he took office a year ago, he promised more honesty and more solid services. His predecessor, Hannes Ametsreiter, wanted to develop Vodafone from a mobile phone provider into a giga company – because significantly better margins can be earned in the fixed network than in mobile communications. But during the Corona crisis, the weaknesses of cable technology became clear – since then, customers who have an alternative have been leaving the provider in droves. Over-the-top offers such as Magenta TV, Waipu or Zattoo, which deliver a higher-quality television product over the Internet, are seriously attacking the cable TV business.

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