For the third consecutive year, Volvo Car Italia is confirmed in the role of Park Ambassador of BAM – Biblioteca degli Alberi Milano, the green and educational space in the heart of the Porta Nuova district. The Italian branch of Volvo thus continues to promote and support initiatives aimed at involving people and spreading culture in the city. The spirit that animates the Volvo Studio Milano, located near the park, is therefore reflected in Volvo’s renewed commitment to BAM, in perfect harmony with the park’s purposes. Through the cultural program defined for 2021 – which includes over 180 BAMoment (events) of which 17 digital – BAM aims to reconfirm itself as an inclusive public park able to offer citizens the opportunity to live quality cultural experiences in contact with the nature. In this context, the Back to the City Concert is confirmed next September, which has now become a fixed appointment in the Milanese cultural scene at the end of the summer, which will once again feature a great Milanese orchestra and classical music at its best. level. The activities shared with BAM offer Volvo the opportunity to underline some core values of the brand. Volvo puts People at the center of its choices, understood as individuals and communities, with the aim of improving their quality of life. BAM also speaks of environmental protection, an absolute aim of Volvo on the basis of a sense of ethical responsibility which is an essential bond. Volvo works to minimize its impact on the surrounding environment and at the same time to maximize its positive effect also in a civic sense through concrete actions. The reasons of Volvo Car Italia in the role of BAM Park Ambassador are explained by Chiara Angeli, Head of Commercial Operations Volvo Car Italia: “The role of the Park Ambassador is to guarantee the citizens of Milan that BAM is always able to offer their best in terms of business. We believe in the ethics of our role and act accordingly. Volvo’s goal is not to participate in a single event in order to have visibility. In accordance with our brand values, we prefer to support at the base of this beautiful city project, with coherence and with the thought addressed above all to people, their well-being and their enhancement “. “Here, our real showcase is a well-kept and always usable park, where everyone can spend time in a qualitative way. This is also our contribution to the city of Milan and to sustainability, a constant and ever-present contribution. , beyond individual projects or moments “concludes Chiara Angeli. In fact, the renewed support for the BAM project strengthens the link between Volvo Car Italia and the city of Milan. (ITALPRESS). tvi / com 14-May-21 15:55
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