Home » VW is sticking to electric car expansion in the USA – despite low demand

VW is sticking to electric car expansion in the USA – despite low demand

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VW is sticking to electric car expansion in the USA – despite low demand

With the ID.Buzz, an electric version of the VW bus is expected to come onto the US market this year. MediaNews Group/Orange County Register via Getty Images

The German car manufacturer Volkswagen wants to expand its electric car business in the USA. As the “Handelsblatt” reported, VW wants to capture ten percent of the US market by 2030 and release 25 new electric models.

At the same time, demand for electric cars in the USA is stagnating. Since last year, the share of electric vehicles in all vehicle sales has increased by just 0.5 percent.

Manufacturers like Ford have already responded to the slowly growing demand. The American car manufacturer is reducing its investments in the electric division and is focusing on smaller models. But Volkswagen is not ruling out a change of course in the next few years either.

Volkswagen wants to bring 25 new electric cars to the North American market by 2030. Like that “Handelsblatt“ reported that the ID.Buzz electric minibus and the ID.7 electric sedan will be available to US customers this year. Electrically powered SUVs are also planned. It is not a given that Volkswagen will stick to this plan. Because: The demand for electric vehicles in the USA has recently stagnated. However, the car manufacturer is also keeping other options open.

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The German car company, which includes Audi and Porsche, wants to expand its electric car business in the USA. The goal: VW wants to capture ten percent of the US market by 2030. Pablo Di Si, head of Volkswagen’s North American business, expressed optimism in an interview with Reuters. As a result, he explained, “When I look at the data from January, the electric vehicle segment continues to grow.”

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But a look at the numbers shows that demand is only growing weakly. According to Handelsblatt, the share of electric vehicles in all vehicle sales in the USA has only increased by 0.5 percent since last year. Other car manufacturers such as General Motors and Ford have already responded to the stagnating demand – and are reducing their investments in the electric division. The US car company Ford has also announced that it will increasingly focus on smaller and cheaper models in the future. Volkswagen, on the other hand, wants to continue to release large and medium-sized SUVs. In the USA, this type of vehicle represents the highest volume segment on the market.

However, North America boss Di Si does not rule out that this strategy could change in the next few years. According to him, Volkswagen is ready to adapt as the market changes.

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