Wanlian Securities gives Focus Media an overweight rating, and the leading advantage of ladder media is significant. Q1 performance is under pressure in the short term_Oriental Fortune Network

Every time the AI ​​​​express, WanliansecuritiesPosted on May 4thResearch reportsay, giveFocus Media(002027.SZ, latest price: 5.83 yuan) Overweight rating. The reasons for the rating mainly include: 1) The effective control of the epidemic and the recovery of the macro economy have helped the recovery of the advertising industry, and the revenue of cinema media in 21 years has increased significantly year-on-year; 2) The scale of media resources is large and the coverage is wide, and the proportion of daily consumer goods in building media has increased again; 3) In 22Q1, the advertising market was weak again due to the recurrence of the epidemic.performanceshort-term pressure. Risk warning: macroeconomic downturn risk, repeated epidemic risk, policy supervision risk, emerging media diversion advertiser budget risk, advertising market demand uncertainty risk.

AI comments:Focus Media7 copies in the past monthbrokerageAccording to the research report, 4 companies are bought, 1 company is increased, and 1 company is strongly recommended. The average target price is 7.6 yuan, which is 1.77 yuan higher than the latest price of 5.83 yuan, and the average target price increases by 30.36%.

(Article source: Daily Economic News)

Article source: Daily Economic News

Responsible editor: 33

Original title: Wanlian Securities gave Focus Media an overweight rating, the leading advantage of ladder media is significant, and Q1 performance will be under pressure in the short term