Original title: What is the secret of the explosive growth of the number of users?
In recent years, the streaming media market has ushered in a massive explosion of traffic, among which the “dark horse”Hengteng NetworkThe performance is the most eye-catching.
June 2,Hengteng Networkreleaseannouncement, Its streaming media platform “Pumpkin Movie” added 6.547 million registered members and 4.454 million paid members in May. As of the end of May, the cumulative number of registered members was 55.274 million, and paid subscribers were 20.147 million.
And last OctoberHengteng NetworkCompared with the announcement of the acquisition, the number of registered members of Pumpkin Movie has increased by 86% in just 7 months, and the core data of paid members has increased by nearly four times. Behind the explosive growth of the two major indicators, what secret does Hengteng Network have?
ććshareholderBlessing and escort high growth
The soaring of paid users of Pumpkin Movies is closely related to the strong blessings of Evergrande and Tencent.
Backed by the two major shareholders of Evergrande and Tencent, Hengteng Network can be described as “standing on the shoulders of giants.” On the one hand, Tencent’s strong technical advantages and rich content resources can provide strong support for the follow-up development of Pumpkin Movies; on the other hand, Evergrande has eight major industries and more than 100 million users, which can also achieve large-scale drainage of Pumpkin Movies. .
With a population of 1.4 billion, China is the world‘s largest streaming media market. It is believed that with the rich resources of the two major shareholders and the strong ability to create explosive products, the number of Hengteng network users will continue to grow at a high speed.
ćć“Content is king” to ensure high stickiness
“Content is king” is always the last word to attract users and expand traffic. The content power of Hengteng Networks is second to none in the industry. Its Confucian Films has the top domestic film and television talents and content production capabilities, with a box office of over 5.4 billion “Hello, Li Huanying” and “Send You A Little Red Flower” The famous film and television dramas such as “Langya Bang” and “Miyue Biography” are all produced by him.
Since the beginning of this year, Ruyi Pictures has stocked nearly 30 high-quality self-produced dramas, of which 8 have entered the preparatory stage, and the remaining projects are also steadily advancing. There are countless fans.
The value of streaming media platforms is not only recognized by users, but also highly favored by the capital market. Netflix’s current market value has exceeded 1.7 trillion Hong Kong dollars. The latest market value of Kuaishou, which was just listed in February this year, reached 880 billion Hong Kong dollars.
In contrast, the current market value of Hengteng Network is still only about 70 billion Hong Kong dollars. It is foreseeable that with the rapid increase in the number of users in the future, the market value of Hengteng Network will open up a huge room for imagination, and the long-term investment value is self-evident.
(Source: China Science and Technology News Network)
(Editor in charge: DF545)
Solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this stand.
.