Sanxiang Metropolis Daily News on November 3 Today, reporters from Sanxiang Metropolis Daily visited the market to interview industry insiders and consumers to find out.
Many people in the industry said that Feitian Moutai prices have continued to fall recently, which is related to the previous price increase. In addition, the large shipments of manufacturers and the implementation of multi-channel sales policies such as e-commerce by manufacturers have also affected market prices. The suppression effect. Compared with the sharp fluctuations in the price of Moutai, the prices of other high-end liquors appear to be very stable.
[Phenomena]53 degrees Feitian Moutai
Prices “jump up and down”
According to the Securities Times, on November 1, the 53-degree Feitian loose bottles in 2021 have fallen from 2,825 yuan on October 20 to 2,680 yuan; the original boxes of Feitian bottles in 2020 and 2021 will decrease from 3,800 yuan on October 20. Yuan dropped to 3,500 yuan; in addition, premium Moutai and the year of the goat, the year of the horse, and the year of the ox zodiac wine also have different degrees of price cuts. Among them, the zodiac wine for the year of the ox once soared to more than 7000 yuan during the year, and it has fallen by more than 40%.
“I received a batch of goods at a price of 3500 yuan/bottle before, and it didn’t take long for it to rise to 3800 yuan/bottle, but I kept holding on to it.” Huang Hui, the owner of the Yiyan Hotel in Yuelu District, Changsha City, told reporters last December. In September, the market price of FCL Feitian Moutai was only about 2900 yuan/bottle, and then it went up all the way, reaching a maximum of more than 3800 yuan/bottle. Bottle.”
“Fly with the same code, hurry up if you need it!” Recently, Ms. Nie, a liquor dealer, posted a number of messages on the sale of Moutai on WeChat Moments. In her opinion, the price of Moutai is indeed frothy, and compared with other high-end liquors, its market price fluctuates greatly. “Maybe if you don’t pay attention to it for half a month, the price will fluctuate by hundreds of yuan.”
According to the Moutai Market.com, on August 19, the price of 53°21-year bulk flying Moutai was about 3170 yuan/bottle, and on August 25, it fell to 2,750 yuan/bottle; however, on August 27, its price rose to 3170 yuan/bottle. 2990 yuan/bottle, the price fluctuation cannot but be said to be big. On the market, the original box of Moutai is more expensive than bulk. For example, when the price of 53° Flying Moutai in bulk is 2900 yuan/bottle, the unopened original box price is 3700-3800 yuan/bottle.
[Probing the cause]The price has risen too much before
Manufacturers increase shipments
Industry insiders pointed out that every year since Mid-Autumn Festival, liquor has entered the peak consumption season. Why does the price of Feitian Moutai “fall down” endlessly during the peak season?
“The main reason is that the market has risen too much before, and the market has conditions for a callback.” A person in the Changsha wine industry explained that coupled with the increase in shipments before the Mid-Autumn Festival and the National Day “Double Festival”, the market price was suppressed. effect. In addition, some people believe that manufacturers’ implementation of e-commerce sales, etc., to increase the scope of direct supply channel cooperation, has also curbed the continued price increase to a certain extent.
According to media reports, on August 25, as the Mid-Autumn Festival and National Day “Double Festival” approached, Kweichow Moutai launched a number of measures to curb the rapid rise in wine prices, including requiring distributors to strictly implement the “three 100%”. Among them, “three 100%” refers to 100% unpacking sales, 100% inventory clearing, and 100% street setting services.
The reporter found that the market prices of other high-end liquors such as Wuliangye and Guojiao 1573 are relatively stable when the price of Moutai has fluctuated significantly recently.
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