ROME (ITALPRESS) – Windtre launches a new TV campaign dedicated to the “Top Quality Network”, on air since yesterday. This is an original ‘Manifesto’ commercial, which enhances the recent investments, amounting to 6 billion in 5 years, of the company led by Jeffrey Hedberg, to strengthen, in particular, its network and which have made it possible to achieve coverage of the 99% in 4G and 91% in 5G technology. In the commercial, some of the most “wrong” predictions in history are retraced, then denied by the facts. An excursus that reaches the present day, with the aim of making people reflect on concrete data and to demonstrate that “the beauty of opinions is that they can be changed”, even those relating to the Windtre network. The Windtre mobile network, in fact, is the “fastest in Italy” for Ookla, based on the analysis of tests carried out by customers in Italy with Speedtest. Furthermore, it guarantees the best data connection, both in the city and on the move, according to the “Mobile Performance Italy” Audit Report just published by umlaut, whose measurements, carried out on the move through drivetest, confirm the stability and excellent performance of the Windtre. “The network is our most important strategic asset”, stresses Tommaso Vitali, Windtre’s Chief Marketing Officer. “The company has invested, and continues to do so, in the most advanced technologies, to ensure an excellent ‘customer experience’. With this campaign, concludes Vitali, we celebrate our ‘Top Quality Network’, fully confirmed by numerous and authoritative independent institutes. , as well as from our own customers who choose us every day “. For Claudia Erba, Brand Communication Director, “this, for Windtre, is an important campaign: courage and inclusion have in fact guided us in a storytelling that aims to eliminate the distances between people, in line with the value positioning of the company as’ Human Network Builder ‘”. The ‘Manifesto’ campaign is on air on the main broadcasters with formats of 30 and 15 seconds. The TV planning is flanked by online channels and social communication on Windtre’s Facebook, Instagram and YouTube profiles, as well as with the engagement of influencers and tiktokers. There will also be content entirely dedicated to Business customers, to underline the proximity of Windtre, with its ‘all new’ network, to professionals with VAT numbers. (ITALPRESS). com 24-May-21 13:21
COPYRIGHT today © breaking latest news