ROME (ITALPRESS) – The Touchpoint Awards Identity, the recognition of Oltre La Media Group as a reference point for the promotion of the culture of Brand Identity in Italy, reaches its second edition this year. The “WINDTRE Single Brand Launch” project, also awarded the Logo Design Award, won the Grand Award 2021, the absolute prize of the competition between the excellence of brand identity and strategic design. The award was collected by Isabella Matera, Head of Commercial & Corporate Communication WINDTRE, during the ceremony broadcast in live streaming from the Teatro di Fabbrica di Lampadine in Milan and visible on the OltreLaMedia.tv platform. Presenting the evening was the radio host Luca Viscardi who gave rhythm to the delivery of sixteen awards – fifteen category awards and a special mention – to arrive at the highlight that crowned the TLC company that received the trophy designed by the Master Ugo Nespolo. The Grand Award was voted by a jury of experts, representatives of the world of agencies and companies, among the projects that have shone in the competition, winning at least one category recognition. Partners of the event are EPDA (European Brand and Packaging Design Association), Lamp Factory and Ital Communications of Attilio Lombardi (Press office and Media relations). The awards ceremony culminated in Touchpoint Days Identity, the three-day marathon that saw personalities from the world of communication, entertainment, culture and business confronting the Touchpoint team on a journey to discover identity suspended between “inspiration and aspiration”. The evening ended by remembering the next appointment with the Oltre La Media Group awards: the spotlights of Fabbrica di Lampadine will turn on again on July 8 to host the Touchpoint Awards Engagement, the recognition that rewards the ability to engage and the most effective use of the different touchpoints with a focus on all activities aimed at guiding the loyalty, growth and participation of the target audience. (ITALPRESS). abr / com 20-May-21 20:31
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