BMW Bank announces the launch of the New WHY-BUY EVO Operating Leasing on the entire BMW Motorrad range. Why-Buy Evo, an innovative product in the panorama of two wheels, represents a further step forward in the way of offering a mobility service to our customers. “We are witnessing the birth of new market trends also for the world of two wheels, with customers increasingly looking for flexible and customized solutions that can allow carefree use and facilitate a replacement of the bike in relation to the customer’s choices” he declared Enrico Mascetti, CEO of the Italian branch of BMW Bank. “Why-Buy Evo responds to this change with clear, simple concepts and the ease of accessing service content built on the basis of specific individual needs”. The key concepts of the product are therefore, ease because there is a single all-inclusive fee based on the desired package of services. Modularity because the service packages can be built with an increasing and different intensity and are of immediate understanding and clarity. Flexibility because it provides customizable advances, durations and mileage as well as clear early exit costs – where applicable – with a careful eye on the opportunities for replacing the motor vehicle. Different packages are available that include a part always included, including RCA, road tax, routine maintenance and assistance, and an optional part, chosen by the customer, with gradually more complete contents such as: Silver which in addition to the services included, also includes the fire and theft and breakage of Cupolino. Gold which adds collision coverage to Silver. Platinum which adds to Gold the offer with the Mini Kasko. Platinum PLUS which completes the Gold offer with the Kasko in case of total destruction of the vehicle, as an alternative to the Platinum package. The new product, aimed at Individuals, Freelancers and Companies, thus adds to the range of products and services that BMW Bank is able to offer to Motorrad customers, thus guaranteeing a full and complete Brand Experience within the BMW world. . The launch of Why-Buy EVO will support the BMW Motorrad communication campaign on the new Scooter C 400 X and C 400 GT with a proposal that includes: Advance Zero, 36 months and Silver package (with RC, Stamp, BMSI Maintenance 3 Years / 30,000 Km, Fire, Theft, Assistance, Events and Dome) starting from 232 Euros per month. The great attractiveness and strength of the campaign is summarized for the customer in the possibility of accessing the offer with an Advance Zero formula inclusive of complete services and the possibility of getting on the saddle immediately for an unforgettable driving experience. “BMW Motorrad continues to renew its offer – says Salvatore Nicola Nanni, Director of BMW Motorrad Italy – with new motorcycles, cutting-edge technologies and thanks to the collaboration with BMW Bank also innovative purchasing solutions. at BMW Motorrad dealers the new mid size scooters, the C 400 X and C 400 GT, which are technologically renewed, earn Euro 5 homologation and guarantee maximum driving pleasure for urban commuting. With Why-Buy operating leasing EVO which supports the other purchasing solutions, we want to offer the customer a further opportunity to choose services transparently and have no other thought than to enjoy their scooter every day “. (ITALPRESS). tvi / com 10-May-21 13:26
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