Training pays. This is the result of the study completed by Cerved Group, which examined the growth of companies in relation to the resources used in training. And in particular, in “e-learning”, which is now increasingly widespread due to the pandemic. In particular, the research shows that companies with the highest growth rate invest 73 percent more than others in training. Not enough: 16.1 percent of those who choose “virtual” education have a high growth rate, but that value is more than halved (7.5 percent) for companies that choose to use a traditional channel , perhaps to train new hires, intermediate level managers, commercial and marketing operators.
These considerations prompted Cerved Group to launch its own “Digital Academy”. «We want to give concrete tools to small and medium-sized enterprises so that they can quickly return to growth – says Andrea Mignanelli, CEO of Cerved – and the issue of skills is at the root of the country’s productivity and development problems. For our role, we can support the training of companies in crucial issues, such as the digital transition, risk protection, growth. We want to do it digitally, to reach the largest number of companies, exploiting the potential of new technologies ».
In support of this thesis, Cerved Group cites a study by IBM: “Compared to traditional lessons, e-learning is five times more effective in learning concepts, increases employee engagement by 20% and generates huge returns on productivity. “. To give a dimension of the economic return, “every euro invested generates 25 euro of productivity”. To achieve these objectives, the Academy has organized a web platform with «ten Gyms, real gyms in which to train one’s skills. The training courses ensure professional preparation and include credit, digital marketing, innovation and technology, managerial skills, marketing, sales, risk and compliance, onboarding, occupational health and safety, personal effectiveness ». The learning system is “based on digital technologies, which exploit very effective systems such as the self-assessment of skills, the personification of growth paths also through” gamification “, the inclusion of motivational elements to increase the involvement of those who are trained “.
The sector has ample room for growth. According to the Cerved survey, «only 54 percent of the companies interviewed carry out non-compulsory training activities, with lower percentages among small-medium enterprises and higher among large companies (70%). Over 60% of the sample experimented with e-learning training channels, but only 8% use digital platforms as their only training tool. Traditional training is mainly aimed at new hires, while e-learning is mainly aimed at intermediate employees and managers, especially in companies in the tertiary sector ».