Original title: Xiaohongshu responds to “Filter Spots” Tucao and will do more to show the content of “Avoid Keng”
Recently, some netizens commented on the “Filter Spots” notes posted by the blogger of Xiaohongshu on Weibo, and there was a big gap between the viewers on-site visits. In response to this hot topic, Xiaohongshu published a response article on the official WeChat account “Xiaohongshu” “Insist on sharing sincerely and believing that ordinary people help ordinary people” on October 17th.
In response, Xiaohongshu “apologizes sincerely to users”, reflecting on the insufficiency of the multiple information provided for user decision-making: there are cases where some users over-beautify their notes, and there is insufficient display of “avoidance” notes in the community.
Xiaohongshu said that multiple internal departments have launched a series of operational activities to encourage the publishers of Xiaohongshu to share useful but not distorted; when searching for a certain keyword, it provides users with more diversified search association terms. More content such as avoiding pits will be displayed; at the same time, try to launch products such as scenic spot rating list and stepping pit list. “Do everything we can to help you get more comprehensive information on the Xiaohongshu App.”
As a lifestyle community where “ordinary people help ordinary people”, Xiaohongshu is famous for planting grass. Its content categories have been expanded to many areas such as food, travel, and pan-knowledge. Among them, travel has become the top category in the community and one of the fastest-growing categories.
The Xiaohongshu community has repeatedly emphasized that “true and usefulness is the lifeline of the community”, and launched the “Community Convention” in April 2021. It advocates that community creators should abide by the declaration of interests, resist showing off their wealth, and oppose falsehoods when sharing content. Sharing principles such as science and avoiding over-modification.
Attachment: Xiaohongshu responded to the article “Insist on sharing sincerely, and firmly believing that ordinary people help ordinary people”
Recently, I believe you have seen the Internet topic of “Filter Spots” on Tucao Xiaohongshu. In this regard, we uphold the community values of “sincere sharing, friendly interaction” and share our reflections and actions.
The facts we saw:
First, some users do over-beautify their notes during the sharing process. For example, most of the cases that you have seen recently belonged to travel photography, but because the sharer did not clearly indicate that it was a photographic work, it was used as a travel guide. There was a big gap between the viewers after the on-site visit, resulting in the feeling of being deceived.
Second, the “avoidance” type of notes should be fully displayed to users through a better product mechanism to provide more diverse information for everyone’s decision-making.
We sincerely apologize to users, whether it is a user who has experienced disappointment or a user who has not encountered a “scam”, we apologize sincerely.
The “Xiaohongshu Community Convention” has clear proposals:
Please try to avoid over-retouching, especially in areas such as beauty makeup, dressing, and shop searching.
The core reason why the Xiaohongshu community is so popular and prosperous for a long time is that there is a group of active members in the community who are willing to provide sincere advice and help to others. They continue to share real and multi-angle content. Everyone has a heart for beauty. You can beautify the content of your notes appropriately, but please remember that the content you share may be used by others as a basis for decision-making at any time. Therefore, the degree of modification and beautification should be measured by not being misleading.
We hope that sharers will adhere to the above guidelines mentioned in the “Community Pact”. At the same time, within Xiaohongshu, multiple departments have already taken action-we have launched a series of operational activities to encourage the publishers of Xiaohongshu to share useful rather than beautifying; when everyone is searching for a certain attraction, we also We will provide richer search association words and show more content such as “Avoid Keng”; we will also try to launch products such as scenic spot rating list and stepping hole list, so that everyone can get more diverse information.
One sentence summary: We will do our best to help you get more comprehensive information on the Xiaohongshu App.
Xiaohongshu is a community where ordinary people help ordinary people, where people share their daily life and experience, and get happiness and satisfaction when helping others. This kind of atmosphere is something we cherish, and we will continue to work hard for it.
Finally, I would like to extend my sincere apologies to the users again, and thank all the criticisms, these are our motivations to become better.
I hope everyone can come to Xiaohongshu to feel that there is expectation in life, and there is wonderfulness everywhere.