Xiaomi’s electric car will arrive in 2024. It will not be a concept car but one will be mass produced, underlining how a Chinese “smartphone” manufacturer has all the tools and potential to become a global player in the sector of electric cars. The confirmation came directly from President Lei Jun, who confirmed how Xiaomi is even ahead of the roadmap and how the brand he directs will have nothing less than the new manufacturers. Foxconn in the first place. Xiaomi has allocated 10 billion dollars in March over the next ten years, with an initial investment of 1.5 billion dollars. At the end of August, Xiaomi bought an autonomous driving company, Deepmotion, for about $ 77.37 million. He then registered Xiaomi Qiche, also known as Xiaomi EV Company Ltd, on September 2. To date, over 400 people have been hired out of the 20,000 applications received.
The electric car within a smart ecosystem
The added value of the electric car produced by Xiaomi will be to be integrated into the smart ecosystem developed by the Chinese manufacturer, which ranges from smartphones to household appliances and scooters. To this is added perception. Among the leading smartphone manufacturers in the world, it would also have initiated contacts with the French component manufacturer Faurecia.
Xiaomi – The story
Founded just in 2010, capitalization of 82 billion dollars on Nasdaq, where in one year it gained 140% (but since the beginning of 2021 it has lost 22% with the turnover of portfolios affecting tech stocks), also listed in Hong Kong – instead it was able to present the project as a real car thanks to the fact that the Chinese company already lives in a single technological system, both its own and at the country system level. In fact, Xiaomi produces smartphones and scooters (but also TVs and gadgets of all kinds) is a sort of technology hub of a country, China, which “lives” on lithium-ion batteries and accelerates every day towards the car revolution. electric. Xiaomi relies on a large manufacturer to produce the car. And in China, there is no shortage of large players also on behalf of third parties with join ventures with famous Western brands and the Xiaomi car is likely to be disruptive: a real tsunami for the car industry.
In fact, the Xiaomi brand and the Mii sub-brand are very well known and appreciated among the millennials and will be more and more so for the so-called children of the Alpha generation or the drivers of the near future. Those who are 14-15 years old today and go around with a Xiaomi scooter and are naturally inclined to buy not only a smartphone from the Chinese giant but also a car from a brand they trust.