Source: Caijing.comAuthor: Tang Binni2021-08-29 20:08
A few days ago, Xiaopeng Motors officially stated that the monthly delivery volume in the fourth quarter is expected to reach 15,000 units. This means that the cumulative delivery target for the fourth quarter of this year will be 1.5 times the actual delivery volume for the entire year of 2020.
The financial report shows that Xiaopeng Motors delivered 17,398 vehicles in the second quarter, an increase of 439% year-on-year and a month-on-month increase of 30.4%. As of the end of June, Xiaopeng Motors had delivered 30,738 vehicles in the first half of the year, surpassing the full-year delivery of 2020. The delivery volume in July reached 8,040 vehicles, a year-on-year increase of 228% and a month-on-month increase of 22%. This is the first time that Xiaopeng Motors has exceeded the 8,000 mark.
Product delivery volume is positively correlated with revenue status.
Xiaopeng Automobile’s total revenue in the second quarter was 3.761 billion yuan, an increase of 536.7% from the same period in 2020, and a 7.5% increase from the first quarter of 2021 to 2.951 billion yuan. Among them, automobile sales revenue accounted for the main proportion. In the second quarter, Xiaopeng Automobile’s automobile sales revenue was 3.584 billion yuan, a year-on-year increase of 562.4% and a month-on-month increase of 27.5%. Its car profit margin in the second quarter was 11.0%, and the figure for 2020 was -5.6%, and it was 10.1% in the first quarter of this year.
Data shows that Xiaopeng P7 plays an important role in driving delivery data. In the second quarter of this year, it delivered 11,522 vehicles, an increase of 44.5% from the previous quarter.
In the third quarter, Xiaopeng Automobile’s delivery plan will continue to accelerate, with a delivery target of 21,500-22,500 vehicles. Combined with the July data, Xiaopeng Motors’ monthly average target for August-September is 6,730-7230 vehicles, and the pressure to achieve it is relatively small.
Regarding the goal of delivering 15,000 vehicles per month in the fourth quarter, Chairman He Xiaopeng said that the Zhaoqing factory has already begun a two-shift production arrangement per day. With the release of production capacity, the monthly delivery volume will continue to increase.
On August 18, Xiaopeng Motors launched the second phase expansion project of the Zhaoqing plant. It is expected that the production capacity will be increased from the current 100,000 vehicles per year to over 200,000 vehicles in the first half of next year. It is reported that the construction of its Guangzhou plant will be completed in the first quarter of next year, and mass production is expected to be achieved in the third quarter, which will help Xiaopeng Motors to further expand its production capacity.
While the production capacity is increasing, the product line is also expanding step by step.
In July this year, Xiaopeng Motors launched the G3i, which is expected to be delivered in September. At the same time, the mass-produced car P5 will be launched in September, and deliveries will begin in the fourth quarter. According to the official introduction, P5 may be the world‘s first mass-produced smart electric car equipped with lidar. According to the official plan, Xiaopeng Motors will promote at least 2-3 models each year from 2023, all supporting XPILOT 4.0, and its main price range in China will be expanded from 150,000 to 300,000 yuan to 150,000 to 400,000 yuan. Extensive coverage of target user groups. In addition, the new models will simultaneously support the international market in terms of hardware, software, and services.
It is reported that the current market desire of Xiaopeng Motors P5 is significantly higher than that of P7, and the corresponding planning and promotion of P5 will also be more targeted. At the same time, G3i’s order performance also exceeded expectations. Orders for P5 and G3i will be delivered from the end of the third quarter and the beginning of the fourth quarter of this year to further boost Xiaopeng’s competitiveness in the market’s product matrix and price range.
At the same time, the expansion of the sales and service network is also following up. Official data show that as of June this year, Xiaopeng Motors has over 200 sales outlets nationwide, covering 72 cities. Among them, there are 110 directly-operated stores. According to the plan, Xiaopeng Motors will have more than 300 by the end of this year. However, this plan was increased to 350.
He Xiaopeng publicly stated that the inflection point of the domestic smart electric vehicle market has come. In order to effectively exert its strength in the increasingly fierce competition, Xiaopeng Motors said that this year’s research and development expenditure will be increased to 4 billion yuan. In terms of team building, in the second quarter of this year, the number of Xiaopeng Motors’ R&D team has exceeded 3,000, an increase of 50% from the beginning of this year. And this data is expected to exceed 4,500 by the end of this year. Among them, the number of autonomous driving software, hardware and supporting infrastructure teams will exceed 1,500.
Public data shows that Xiaopeng Motors currently holds 46 billion in cash. Some insiders said that in the “money burning” auto industry, in order to maintain brand competitiveness and product differentiation advantages, Xiaopeng Motors needs continuous capital investment to ensure the normal speed of research and development, marketing, infrastructure, brand building, and capacity expansion. Operation, this is exactly the fundraising logic of Xiaopeng Motors’ H-share listing.