Yunnan Province Launches “Double Festival” Series of Activities to Promote Consumption
“Light up the night Yunnan” night market competition online
In order to seize the Mid-Autumn Festival and National Day “Double Festival” consumption peak season to further enrich the holiday market supply and stimulate consumption potential, the Provincial Department of Commerce has organized a series of activities to promote consumption in the “Preferential Purchase Golden Autumn” from September 18th.
This consumption promotion activity will give full play to the main role of various commercial circulation enterprises, focusing on key areas such as night economy, wholesale and retail, and accommodation and catering industries to stimulate local consumption potential and attract foreign consumption.
Guided by the Provincial Department of Commerce and initiated by the Provincial Institute of Commerce and jointly organized by Douyin, the short video Yunnan Night Market Competition was held. Within the province, the organizer nominates night markets from three categories: “Fashion Trend Night Market”, “Yunnan Style Night Market” and “Ethnic Style Night Market”. Before October 31, netizens selected the representative Yunnan night market by searching the topic of “Lighting up the night Yunnan” on the Douyin platform and voting. During the competition, the organizer will also discover “Night Market Recommendation Officers” from Douyin experts, night market stall owners, and enterprises to showcase the characteristics of Yunnan’s special night economic gathering area.
On the corporate side, Kunming Joy City will launch activities such as national fun parades, bonfire jumping, etc., as well as discounts on all-site shopping, full discounts, and coupon rebates.
China Petroleum Yunnan Sales Company launched the “Celebrate Mid-Autumn Festival and Celebrate National Day” preferential activities. Consumers can enjoy an instant discount of 10 yuan when they spend over 200 yuan in the “China Petroleum Hospitality e-station” App or the “Cheer Up Yunnan” applet, and they can also receive a 36 yuan convenience store merchandise voucher.
Yunnan Suning Tesco launches preferential promotion of home appliances for the convenience and benefit of the people. From September 8th to October 8th, 10 million yuan of consumer subsidy coupons will be distributed to the province, and consumers can enjoy a discount of 200 yuan for more than 3,000 yuan. At the same time, users who need to trade in old home appliances will be given a subsidy of up to 1,000 yuan per unit. In conjunction with major banks, a series of preferential activities such as up to 24 interest-free periods and up to 600 yuan reduction for full credit card consumption were launched.
In addition, relying on the digital platform of the China South Expo, Yunnan Province has also built the “Nanbo·Yunpinhui Mall” to coordinate online and offline sales channels, promote the effective connection of supply and demand, and help “Yunpin” to export to Yunnan during the festival. (Reporter Han Chengyuan, Wu Ping and Li Ling)