The controversy caused by a kitchen knife continues, but Zhang Xiaoquan’s official statement has once again aroused complaints from netizens. Recently, a woman in Guangzhou bought a Zhang Xiaoquan kitchen knife. When someone tried to smash garlic with the kitchen knife, the blade broke. She complained to the customer service, “I have never seen such a fragile knife, and the knife can’t shoot garlic yet?” The customer service replied: “A kitchen knife can’t shoot garlic.”
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The woman posted her experience online, sparking heated discussions among netizens. Upstream News contacted the customer service of Zhang Xiaoquan’s self-operated store, and the answer was: “Our knives are not recommended to shoot food horizontally. If the force is not good, the handle will easily break. If you want to shoot garlic, it is recommended to use the knife surface to lightly press (garlic) .”
On the evening of the 14th, the Southern Metropolis reporter contacted the relevant person in charge of Zhang Xiaoquan about Ms. Wang’s experience.The response said, “During this R&D strategy cycle, combined with the needs of consumers, the company may develop knives specially used to shoot garlic.”
On the 15th, Zhang Xiaoquan issued a statement about the “Guangzhou Customer Complaint Incident”, and apologized for the inappropriate communication method of customer service. Zhang Xiaoquan’s conventional knives can shoot garlic, and some with higher hardness are at risk of breaking knives.
Zhang Xiaoquan issued a statement saying that on July 14, the company’s official customer service contacted the consumers again, apologized for the inappropriate communication method of the customer service, and presented a new knife to show sincerity, which consumers can choose at the brand flagship store. One (shipped). On the night of July 14th, after the gift was issued, the company arranged a telephone return visit and informed the relevant knowledge of tool use and maintenance.
There are even good netizens who picked up this March,Zhang Xiaoquan, general manager of the media interview, said: “You have learned to cut vegetables for decades. It is wrong. All Michelin chefs do not cut like this.”
General Manager Zhang Xiaoquan said that all Michelin chefs are not Chinese in this way of cutting vegetables.Why Michelin chefs cut the meat thinner and the cucumber slices more transparent is because there is a fulcrum in the front. We tilted the head in front of the knife, that is not a sense of design, that is consumer education.
Now his remarks have also been criticized by many netizens. Some netizens said: “When the first generation of Zhang Xiaoquan was made, was it for Michelin chefs?” What everyone can’t accept is that as a well-known domestic knife The brand even produced kitchen knives according to the western chef’s habit of using knives. The kitchen knives were broken and even said that it was the problem of consumers.
Some netizens also bluntly said why they always think about educating consumers that the way Chinese people cut vegetables is wrong. I am afraid that hundreds of millions of people have cut vegetables this way for hundreds of years. Is it a product problem or everyone is wrong. If you take ten thousand steps back, you’d be wrong. Wouldn’t you improve your product?
Moreover, other Michelin, it is not that there is no such cut method. That said, Michelin doesn’t use your products either, because your products are not good enough, or others don’t match them. Whether you want to buy your products in the future, you must first attend training and buy with a license.
Some experts also bluntly said that they are all assembly line products, not much better, not much worse. Since it is a mass product, it must conform to the commonality of use, and segment the market if you want to be high-end.
According to Zhang Xiaoquan’s annual report, the company is an industrial enterprise specializing in the production of various types of knives and scissors and modern hardware utensils. Knives and scissors are the traditional superior products of the company. Zhang Xiaoquan’s 2021 annual report disclosed that Zhang Xiaoquan’s revenue last year was 760 million yuan, an increase of 32.81% over the previous year; the net profit attributable to shareholders of listed companies was 78.73 million yuan, a slight increase of 1.96% compared with the same period last year.
