Home Business Zhihu registration Bhu trademark rejected: means “B-side Zhihu”-Social-SNS Social Network

Zhihu registration Bhu trademark rejected: means “B-side Zhihu”-Social-SNS Social Network

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According to news on December 8th, the Enterprise Check App showed that recently, the Bhu trademark applied by Zhihu’s affiliated company Zhizhe Sihai (Beijing) Technology Co., Ltd. was rejected, and the international classification of trademarks involved 9 types of scientific instruments. The Intellectual Property Administration re-examined and found that,Applying for the trademark “B Hu” as a trademark for use on designated goods is contrary to the public order and good customs of the society, and the overall style is not high.


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It is reported that Zhihu had previously launched the Bhu event, which means Zhihu on the B side.

On November 22, Zhihu released the financial report for the third quarter ending September 30, 2021. The financial report showed that the total revenue for the quarter was 823 million yuan, a year-on-year increase of 115%.

101 million monthly active users, a year-on-year increase of 40%; average monthly paying users 5.5 million, a year-on-year increase of 110%.

Among Zhihu users, the proportion of users aged 18-25 continues to exceed 40%, the proportion of female users has increased to 47%, and the proportion of users in second-tier and lower cities has exceeded 50%.


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