#“虎”Friends call friends, their own stories# & Other Stories launch a new Year of the Tiger capsule series, in the name of gathering, bursting out stories of inspiration for the Year of the Tiger

Over the past year, we have moved forward bravely and at the same time grateful for every encounter. We will always use “accompaniment” and “gathering” to accumulate strength, make ourselves more determined and brave, and keep going forward.

On the occasion of the 2022 Chinese New Year, & Other Stories specially launched the Year of the Tiger capsule collection to celebrate the wonderful time spent with family and friends, and send each other’s expectations for the coming year, together to create more inspirational stories in the future.

The tiger is a symbol of strength and courage, & Other Stories cherishes every woman as an individual who has a tiger in heart, self-confidence, strength, beauty and courage. When you get together with your close friends and family, you can burst out with more vigorous power like a tiger, and create more diverse and vivid inspirational stories.

Inspired by the Parisian studio, the capsule collection transforms these beautiful meanings into playful and playful elements, including effortlessly chic classic knits, dresses, skirts, sweaters, underwear, as well as small bags and accessories. Chinese New Year elements such as playful tiger prints and tiger head details are incorporated into womenswear designs, and paired with classic denim pieces for a modern look. A-line skirts and tops with padded shoulders in knitted tweed combine soft fabrics with casual style. The colorway is bright and rich, with sky blue and candy powder paired with lucky red, navy and cream.

“The soft and playful knitwear is the highlight of the collection. To welcome the Year of the Tiger, we designed the buttons on the cardigan as a cute little tiger head, and applied the tiger print detail to another pullover sweater, There’s also a new knitted tweed cardigan with a laid-back Parisian flair. These are the perfect pieces to celebrate Chinese New Year with friends and family,” said Alexander Krantz, concept designer at & Other Stories.

The & Other Stories capsule collection for the Year of the Tiger will be launched on Tmall’s official flagship store, mini program boutique and offline stores on January 9, 2022.

From January 6th to 23rd, 2022, go to & Other Stories Shanghai Huanmao offline store with your friends to explore the offline interactive experience of #“ Tiger ”Friends Calling Friends, Own Stories#, follow & Other Stories official WeChat, use Bespoke photo booths capture beautiful New Year’s stories with your best friends.

Geng Yin Year of the Tiger, a new beginning, we must continue to be together, be brave, overcome thorns, give strength to each other, and create more inspirational stories.

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