Home » 200 years after its birth, Vuitton celebrates its founder

200 years after its birth, Vuitton celebrates its founder

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Step by step, the mind aligns with the body and together they connect to the world: walking is now recognized as a formidable means of generating ideas, stimulating creativity. One of the cases that demonstrates this most effectively is that of Louis Vuitton: leaving his native Anchay at the age of 13, a very small town in the mountainous east of France, after two years of walking, experiences, thoughts, he reached Paris, where in 1854 he founded the maison which bears his name and which over time would grow to become one of the symbols of luxury and, since 1987, a founding part of LVMH, the largest world group in the sector.

Next August 4th will be the 200th anniversary of the birth of Vuitton, a precursor of contemporary creativity, since in him the skills of the craftsman, the stylist, the merchant, the visionary capable of intercepting changes in tastes and needs in the whirling second half of the ‘Nineteenth century. An anniversary that will be celebrated with the initiatives collected in the “Louis 200” program, until the end of 2021. One of the most important involves the windows of Vuitton stores, a key element for the growth of the brand, as Louis’s son Georges guessed: 200 creatives from different worlds, from botany to engineering, from architecture to cinema, will design displays in boutiques around the world, all starting from the reinvention of a box that recalls the iconic Vuitton trunk. “We have never done shop windows like these before,” anticipated Faye McLeod, historic Visual Image Director of the maison. Also on August 4, a video game dedicated to Vuitton will also be launched, downloadable from Apple and Google Play.

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This multimedia and immersive approach to the celebrations of Louis 200 will then be declined in a large Louis triptych painted by Alex Katz, one of the most important American contemporary artists, in a novel by the French writer Caroline Bongrand on the life and aspirations of Louis (published by Gallimard and available in French and English from October), and in the documentary Looking for Louis, which can be followed on streaming platforms and which will tell the life of Vuitton even in its lesser-known aspects. Especially aimed at the future will be the commitment to donate 10 thousand euros to 15 NGOs in the name of each of the 200 creatives involved, and the possibility of auctioning their creations to finance scholarships for young creatives with the proceeds. seek their way as the young Vuitton did.

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