Home » 2021 Cannes XR winners announced

2021 Cannes XR winners announced

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At 18:00 on July 12th, French local time, the third Cannes XR immersive imaging unit online awards ceremony was held at MOR (Museum Of Other Realities), and the Cannes official also broadcasted it. The day after the award ceremony, on July 13th, Beijing time, the Cannes XR Interactive Immersive Video Exhibition in Five Cities in China also took the lead in opening the curtain at the Longfu Temple in Beijing.

Virtual VR space online awards, global zero-distance experience cannes festival

The Cannes XR online awards ceremony was launched in the VR auditorium of MOR (Museum Of Other Realities). Global audiences can use VR headsets to enter the MOR to participate in the online awards ceremony. Participants can not only experience the fantasy world of MOR and embark on the VR red carpet , You can also interact and discuss with other participants. This year’s Cannes XR immersive imaging unit received more than 150 VR works from all over the world, with both 3DoF and 6DoF formats. Among them, 16 shortlisted works stood out and competed for the “Best VR Narrative Award” and “Best Interaction” “Experience Award” two awards.

On the night of the awards ceremony, VeeR co-founder Chen Jingshu delivered a speech. She said, “It’s a great honor for VeeR to be the official partner of Cannes XR for the second time. Despite the global pandemic crisis in the past year, we still cannot prevent us from developing VR. Love. We have witnessed that many creators continue to create interactive images, and we have also discovered many excellent interactive works beyond imagination. We hope to promote more exciting VR works and creators in front of the stage and behind the scenes, and make the whole VR The industry continues to progress to a higher level.”

Director Gu Changwei, chairman of the jury, also sent a congratulatory video, expressing that he was honored to be the chairman of the jury of this year’s Cannes XR and looked forward to VR technology bringing a better future to the industry. At the beginning of his tenure as the chairman of the jury, Gu Changwei stated that “Cannes has been advancing with the times, so I am not surprised that it opens up a new unit for XR.”

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Cannes XR winners announced

The “Best VR Narrative Award” that night was won by Huang Xinjian’s “Reincarnation (Part 1)”. This film is the latest masterpiece of Huang Xinjian. As a well-known creator in the field of VR film and television, he has won many awards in the professional field. Winning one of the two Cannes XR awards this time is undoubtedly another professional affirmation of Director Huang Xinjian. “Reincarnation (Part 1)” tells the end times of the earth. Human beings found a habitable planet in the interstellar space. After a hundred years of transformation, they finally discovered that there is no new “livable” planet. Human beings just return in different forms of life. To the earth. The jury’s evaluation of the film is that “Reincarnation (Part 1)” fills the familiar visual elements with fascinating mystery, creates a unique and novel experience that touches people’s hearts, and stimulates the audience’s thinking. When the power of science and technology is enough to drive the story The creators are using this immersive medium to open up the boundaries of innovative stories.”

Director Huang Xinjian released his acceptance speech at the online awards ceremony. “I am very happy to participate in this year’s Cannes XR. Thank you to the jury for giving me this significant award. I want to take the audience into another body through “Reincarnation (Part 1)”. I believe that using VR technology can not only enter virtual reality, but also enter another body and feel his joys and sorrows.”

Another award, “Best Interactive Experience Award” was won by “The Hangman at Home”. This film is a high-level VR film combining “expressionism” style and interactive experience. Directors Michelle and Uri Kranot use VR interactive experience technology to lead the audience into five intertwined worlds. The whole story has nothing to do with the execution of the executioner, but they use the real experience of VR to make the audience feel the embarrassment and offense caused by prying and intrusion. Question the connection between the peeper, the accomplice, and the bystander. The jury spoke highly of the film. “This work is inspired by a poem, and the adaptation of the VR work is as poetic as the original. It is a perfect combination of art and culture, and it is outlined with very simple lines. A very poetic story, but full of the most subtle and moving emotions.”

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Director Michelle also gave an acceptance speech, “It’s a great honor to have the opportunity to show a wonderful VR world here. As a member of a beautiful community, we create and promote a new industry. We move forward together, explore hard, and let The audience can see more meaningful works.”

Cannes XR China Five Cities Screening Upgrade

At the same time, on July 13th, Beijing time, the Cannes XR Immersion Video Exhibition kicked off at the Longfu Temple in Beijing, and a grand opening ceremony was held at the Longfu Temple. The opening red carpet of XR in Cannes this year attracted many celebrities, including director Gu Changwei, chairman of the jury, Wang Congqing, president of HTC Vive China, pop musician Ge Fei, powerful actress Huang Lu, writer and media person Ding Dingzhang, etc. .

The guests took the lead in experiencing the films shown offline. Many guests said that the scale of the show this year and the quality of VR works have surpassed last year. Through the immersive experience of VR, people have thoughts and associations, and deeply penetrated into the content and content of VR works. Atmosphere. This year’s Cannes XR screening will exhibit 10 Cannes XR finalists, including the final award winners “Reincarnation (Part 1)” and “The Executioner at Home”. The other 8 films also include 3DoF works “Good Fortune” and “Ensemble” “Secrets in the Projection of Time”, “Super Sense” and 6DoF works “Heartbeat”, “Deep Sea Story” and “Under the Pillow: Mormo Kitten”, the popular champion work “Cosmic Expedition” in the screening last year was also returned. Easter eggs appear in the screening list.

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It is reported that this year’s XR interactive immersive video exhibition in Cannes continued its popularity last year, and the early bird tickets of Beijing Railway Station were sold out as soon as they went online. On July 24, the Cannes XR Interactive Immersive Video Exhibition will also open in Shanghai Jinchao 8 Lane. As a new cultural and artistic landmark in Shanghai, Jinchao 8 combines the exquisite temperament of old Shanghai with the young trend culture. This time, Cannes XR Entering Jinchao 8 Lane is also in line with its pioneering spirit of constantly colliding with new VR technology on the basis of traditional film and television. The Shanghai Cannes XR exhibition has now opened ticket purchase channels in Damai and Maoyan, allowing Shanghai audiences to see the world‘s top VR works for the first time.

Shenzhen Yitian Holiday, Nanjing Aqua City and Chongqing Longhu Tianjie’s Zero Space VR cinema will also start offline screenings this year. It is believed that this summer the VR boom will sweep through five screening cities, allowing more viewers to experience the unique charm of VR film and television content.

Original Title: 2021 Cannes XR Winners Announced Gu Changwei Attends China Screening

Editor in charge: Li Xiaoling

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