Original Title: Market Status and Operational Benefit Analysis of China’s Star-rated Hotel Industry in 2021 Business Benefits of the Industry Decrease
Star rating is one of the most common rating methods in the world, and it is most commonly used in the quality rating of hotels and restaurants. Many products or services also use star rating methods. Use the number and color of the stars to indicate the grade of the tourist hotel. The star rating is divided into five levels, namely one-star, two-star, three-star, four-star, and five-star. The higher the star, the higher the grade. The development of the tourism industry has promoted the development of my country’s star-rated hotel market. In recent years, the star-rated hotel industry has entered a stage of transformation and development, developing in the direction of segmentation and specialization.
As of the fourth quarter of 2020, there were 9,717 star-rated hotels in the national star-rated hotel management system, a decrease of 286 from the end of 2019. Affected by the epidemic, the operating efficiency of my country’s star-rated hotel industry will decline in 2020, and both revenue and profits will fall sharply.
Major listed companies in the star hotel industry:At present, the main listed companies in the domestic star hotel industry areJin Jiang Hotel(600754.SH)、BTG Hotel(600258.SH)、Lingnan Holdings(000524.SZ)、Huatian Hotel(000428.SZ) and so on.
The core data of this article:Summary of star-rated hotel policies, development history of star-rated hotels, number of star-rated hotels, revenue of star-rated hotels, profit of star-rated hotels, average of star-rated hotelsHouse price, Average occupancy rate of star-rated hotels
Policies to promote the characteristic development of star-rated hotels
In recent years, government departments have issued a series of policies to guide and regulate the development of the star-rated hotel industry, including supporting the hotel accommodation industry to become bigger and stronger, continuously improving the star-rating mechanism for hotels, and guiding the green and ecological development of hotels. It is proposed to support and encourage the development of market segments in the hotel industry. Generally speaking, it mainly focuses on guiding policies that encourage development and industrial restructuring.
Star-rated hotels enter the stage of transformation and development
The development of my country’s star-rated hotel industry can be roughly divided into four stages. Before 2009, my country’s star-rated hotel industry developed rapidly, and the number of hotels increased year by year; after 2009, the number of star-rated hotels began to decline. According to data from the Ministry of Culture and Tourism, as of the fourth quarter of 2020, there were 9,717 star-rated hotels in the national star-rated hotel management system, a decrease of 286 from the end of 2019.
The reasons for the decline of star-rated hotels in my country can be divided into the following:On the one hand, as the hotel industry is facing a relatively severe market situation, it is concentrated in the aspects of rising operating costs, fierce market competition, and stricter requirements for quality supervision of star-rated hotels, which has led to the elimination of some low-star hotels. It can be seen that the proportion of one-star and two-star hotels has been declining, and the proportion of four- and five-star hotels has been increasing.
On the other hand, relevant star-rated hotels are actively exploring new ways of transformation and development, continuously subdividing target markets, carrying out industrial adjustments and asset conversions, and no longer operating hotel business, which has led to a downward trend in the number of star-rated hotels.
Industry operating efficiency has declined
From the perspective of revenue, according to the data of approved star-rated hotels according to the statistics of the Ministry of Culture and Tourism, the revenue of star-rated hotels in my country has declined in the past two years. In 2020, the number of star-rated hotels in the country has increased.Operating incomeThe total amount was 122.153 billion yuan, a decrease of 36.33% from 2019.
From the perspective of revenue share, guest room revenue and catering revenue are the main sources of income for star-rated hotels, but their proportions have declined in recent years, indicating the diversified development of revenue sources for star-rated hotels in my country.
From the perspective of total profit, the profit rate of star-rated hotels in my country has shown a trend of first increase and then decrease. Affected by the epidemic in 2020, the total profit of my country’s star-rated hotels will be -11.569 billion yuan, with a profit rate of -9.47%.
Note: This article’s profit rate = total profit/total revenue.
At the same time, the average room price and average occupancy rate of all star-rated hotels have also declined in the past two years. In the first quarter of 2021, the average room price of star-rated hotels nationwide is 312.12 yuan per room night; the average occupancy rate is 35.39%.
(Source: Qianzhan Industry Research Institute)
(Editor in charge: DF545)
Solemnly declare: The purpose of this information is to spread more information, and it has nothing to do with this stand.
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