Home » 2022 Q2: Who produced the 34 children’s animations? What are the characteristics and trends? _ Youku _ Works _ Thunder News

2022 Q2: Who produced the 34 children’s animations? What are the characteristics and trends? _ Youku _ Works _ Thunder News

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2022 Q2: Who produced the 34 children’s animations? What are the characteristics and trends? _ Youku _ Works _ Thunder News

Original title: 2022 Q2: Who produced the 34 children’s animations? What are the characteristics and trends?

In addition to youth and adult-oriented animations, “Children’s Animation” is also a “battlefield” for video platforms with its stable audience and monetization potential. When a children’s IP is successfully cultivated, it can even drive the development and continuation of a company.

Last quarter, Lei Bao conducted statistics on new children’s animations on Tencent Video, Youku, iQiyi, and Mango TV, and found that a total of 30 new works were launched. In Q2, after statistics, new children’s animations on these four video platforms were found. The number of works is 34.

In terms of different platforms, Youku has launched 26 new children’s animations, ranking first, Tencent Video and Mango TV have launched 14 new animations, and iQiyi has 12; from the perspective of countries/regions, most of them are domestic animations. It accounts for more than 70%; and from the perspective of type or content element, the “adventure” type is mostly, “friendship”, “puzzle” and so on are high-frequency words.

Compared with the 19 new works and 8 solo works in the previous quarter, according to the works counted by Lei Bao, the number of works by Tencent Video in Q2 decreased in both aspects.National MovementThe animation “Animal Detective Team” co-produced by the painting company Silvergate Media was launched and broadcast exclusively on Tencent Video. In addition, the seventh season of “Little Column under the Sea” produced by Wanda was also broadcast exclusively on Tencent Video.

“Little Column under the Sea” is a well-known children’s animation IP under Wanda. Wanda Baby King acquired its copyright in 2017. At present, “Little Column under the Sea” has been distributed in more than 120 countries and regions around the world, with more than 50 billion clicks on the entire network, and sales of IP products. The amount exceeds 6 billion. Following the release of the film “Little Column under the Sea: Ring of Fire” in 2021, which won a box office of over 50 million, the second big film in the series, “Little Column Under the Sea: Cave Adventure”, will also be released on July 9 this year.

In addition, Tencent Video has also released new releases such as “Pleasant Goat and Big Big Wolf’s Basket Out of the Future”, “Balala Little Magic Fairy’s Magic Star Fate Castle”, “Bai Lehu’s Cute Tiger Learning Kung Fu”, and “Happy Superman Alliance’s Alien Star”. “Trek”, “Super Flying Man Season 12”, “Pig Man: Super Star Five Spirits Season 3”, “New Big Head Son and Small Head Dad Smart Little Master Season 2” and other children’s animations, involving “Pleasant Goat and Big Big Wolf”, “Balala Little Devil”, “Happy Superman”, “Super Flying Man”, “Pig Man” and other classic and well-known IPs, these works are basically multi-platform, broadcast at the same time, rather than being “chained” “At home.

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In terms of popularity, compared to animations that are relatively less well-known, such as “Super Woo Man” and “Bangbang Little Train 2”, they are also led by head IP animations such as Super Flying Man and Balala Little Demon Fairy. Stand out from the crowd and gain relatively higher popularity.

Youku 26: 7 solo broadcasts, with more overseas animations

Among the many new children’s animations on Youku, in addition to the animations such as Pig Man, Balala Little Devil, Happy Superman, Super Flying Man, and Pig Man, which overlap with other platforms, there are also 7 exclusive works, which are “Magic”. Bubble Mermaid Season 1, Leah and Bubble Season 1, Zuka the Little Witch Part 1, Little Wolf Happy Binqu Growth, Little Aiguo and Fluffy Treasure Season 3, Magic Bubble Mermaid Season 1 Season 2″, and “Little Witch Zuka Part 2”. According to Youku APP information, the countries where these works belong are basically overseas companies.

Especially worth mentioning is “Little Wolf Lebin”. This IP is a self-made IP jointly produced by Youku Children and France’s Xilam. It has won many awards. It tells the story of a clever little wolf Lebin who travels through ancient China, Medieval, Amazon civilization, Nordic, Caribbean 5 cultural backgrounds, become the protagonist of each fairy tale, and experience a series of adventure and growth stories.At present, the series has launched a number of animations. Youku also has children’s animation IPs such as “Jie Lidou” and “Tina Tony”.National MovementThe painting company Ricky cooperated, and the company also hatched the IP “Ricky Baby”. This season, “Ricky Baby Season 4” premiered on Youku, and the popularity was close to 2,000.

Previously, Lei Bao reported that in terms of IP, Youku is mainly “purchasing + co-production + self-production”, which has accumulated a lot of content and IP resources, and its backing of Ali ecology can also better monetize content. Youku Kids will continue to promote the parallel development of the three major tracks of “animation, live action, and big movies”. Regarding movies, Youku participated in the production of the animated movie “Happy Superman’s Heart of Heroes” to be released on July 22. Fang also has iQiyi, Aofei, etc. Before that, Youku also participated in the production of “Pig Man Movie: Dinosaur Diary” (79.319 million box office), “Pleasant Goat and Big Big Wolf’s Basket Out of the Future” (160 million box office), etc. Animated movies, he once said that in the future, when movies such as “Happy Superman”, “Super Flying Man”, “Chicken Squad 2”, “Beacon Bear 3” and other movies are released, you can also see Youku’s figure. At present, Happy Superman has already “Fulfillment”.

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In the last quarter, Youku launched 16 new children’s animations, 6 of which were broadcast exclusively, and the number is also quite large. Judging from the large number of children’s animation works, it can be seen that Youku attaches great importance to the “children’s animation” section, and does not Satisfied with the episodes, but also investing in them at a larger level of return.

Judging from the popularity of these animation works, some “puzzle” themed works are also very popular, such as “The Seventh Season of “The Good Partner of Engineering Vehicles in the Automotive World“, which has more than 3,000 popularity and even surpassed some well-known popular animations. .

iQIYI 12: 3 solo broadcasts, self-made animations are very popular

iQIYI’s exclusive children’s animations include “The Musical Princess Emily Season 2”, “Dinosaur Cute Travels”, and “Momoji Travels”. These three works are all self-produced animation series by iQIYI. It was announced at the “2021 iJOY Enjoy Club”.

“The Musical Princess Emily Season 2” is an original animation of iQIYI, produced by iQIYI, Beijing Kaku, and Peak Communication. It tells the story of the princess Emily from the music kingdom on the magical paradise island, and the other six A story about princesses with different personalities, helping each other and growing up happily in a beautiful music atmosphere through interesting themed parties; “Dinosaur Cute Travels” was created by iQIYI Happy Studio. As a dinosaur and adventure theme animation, this day should be This work ranks second in popularity among all the works in the statistics, second only to “Super Flying Man Season 12” produced by Aofei; For encyclopedias and stories, the popularity is also high.

“Bei Lehu: Menghu Learning Kung Fu” is produced by Leqing Network. The IP “Bei Lehu” focuses on children aged 0-8. Around the IP, in addition to a variety of APPs, there are also children’s songs, animations, children’s musicals and other content. It is a well-known brand IP in the field of children’s content in China. Its official website shows that as of December 2021, Bei Lehu’s original animations have exceeded 80 billion views on the entire network. Since its launch in mid-2016, the average weekly playback volume of video programs has reached 400 million, occupying the children’s list of major video platforms/ Children’s song rankings. “Bei Lehu” has also been on the 2020 Tencent Video Children’s Classic Children’s Songs Annual Playlist TOP 1, with a playback volume of 2.91 billion.

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Mango TV 14: 1 solo broadcast, “Mengbao War Police” broadcasts over 100 million

On June 1st, “Mengbao Warriors: Ancient Monsters” was broadcast on Mango TV. As a children’s animation produced by Mango TV and Baishishi Film and Television, the work was broadcast exclusively on Mango TV, with a playback volume of 130 million times. It is the most played children’s animation series among the 14 works. In addition to “Mengbao Men” and the IP “Miaomiao Meets Wang”, the animation is jointly produced by it and Jiewai Animation. It is currently updated to the third season, and seasons 1, 2, and 3 are broadcast on Mango TV. The volume was 470,000 times, 421,000 times, and 213,000 times, respectively. The first part of “Mengbao Men” was also played more than 100 million times on Mango TV, which was 170 million. The story of “Moe Bao Men: Ancient Monsters” still revolves around the four little protagonists. On the basis of the original mecha armed, the novel elements of the combination of mecha and dinosaurs have been added.

The second and third most viewed works are produced by Aofei, namely “Balala Little Magic Fairy: Magic Star Fate Castle” (67.274 million) and “Super Flying Hero Season 12” (46.914 million). It is followed by “Longbao Little Hero” produced by Sunac Culture, which has been played more than 35 million times, and the “Pig Man” and “Happy Superman” series animations are also relatively high, both around 20 to 30 million. You can see the strength of the popular children’s animation IP.

In addition, Guangzhou Leyi Animation has produced two works, “Super Wuwuxia” and “Bangbang Little Train 2”, and the playback volume is not too high. ”, “Little Dreamer Qida”, “Agent Huanying” and other series of animations.Return to Sohu, see more

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