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5G at the service of culture and tourism

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Virtual tours, multi-view immersive experiences and training activities with digital education. Remote augmented reality has become one of the cornerstones of the new way of understanding entertainment and work. An online dimension necessary during the pandemic has become natural for future projects, given the upheaval of the market and society that requires valid alternatives to those of events in presence and in contact with customers, spectators or visitors.

In order for the new tourist-cultural ecosystem to remain stable, 5G technology is becoming increasingly fundamental to support the various digital innovations that are emerging. And putting the technologies of the present to support the world of art, in all its forms, is one of the commitments of the Tim group.

The new technologies of eXtended reality (extended reality) for public administrations, museums, managers of archaeological parks and tourist organizations are aimed at this direction. Today, thanks to 5G technology, historical and cultural heritage can be registered and preserved.

When 5G was at the service of culture

There is no shortage of examples. Among the most recent was that of last October in Pompeii, when the Tim group made possible the initiative relating to the docufilm event for the celebrations of the 50th anniversary of the shooting of “Pink Floud: live at Pompeii” thanks to its capacity for innovation in multiple areas of application: ‘live streaming’ platforms in AR, 5G, the IoT and the Cloud. In Turin, in November, as part of the European 5G-Tours project, a demonstration event was presented to the public which, thanks to Tim’s 5G network, allowed musicians and performers to interact from different points of the city, giving life to a spectacular artistic exhibition, then broadcast by Rai on a broadcast level. The 5G coverage inside Palazzo Madama was created through a customized design developed for the occasion by Tim with technologies without any aesthetic impact. Also for the inauguration of Parma Italian Capital of Culture 2020 Tim created two demo stations of X-Reality in the hall of the Caffè del Regio, where visitors could experience the “Multi-Streaming Live 360” solution by immersing themselves in aerial and 360 images. ° both of the city and of the Turandot live from the Teatro Regio. From music to tourism, a passage also in the world of sport with the Giro d’Italia 2020, when Tim made live flat and 360 ° footage of the start of the event and the last stage, using drones and cameras on the arch of starting and making the contents available both in live-streaming and on-demand mode.

Mark Zuckerberg at the Mausoleum of Augustus (remotely)

A virtual tour of the Mausoleum of Augustus was also carried out, presenting a preview of the new solution that will soon become an APP to introduce one of the greatest magnificences of the capital all over the world. It was thus possible to live an immersive 3D experience through Oculus viewers. The virtual journey made it possible to cross the different eras of the Mausoleum: from its origins in the first century BC – when the monument was inside the Campo Marzio, with the Tiber alongside and the Pantheon in the distance – to the Middle Ages, when it became a garden Italian up to, between various intermediate stages, at the beginning of the twentieth century, when it was transformed into an auditorium in which masters of the caliber of Mascagni and Toscanini performed. Among the special visitors of this experience there was also Mark Zuckerberg, founder of Facebook, who tested this experience firsthand in connection from Menlo Park.

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