A “fairy night” falling into the fantasy space of UMORE STUDIO, a new landmark on Nanjing East Road

The night of October 31, 2021-Shanghai, China , Nanjing East Road is crowded with people, red light tubes light up the building, scarlet exterior, westward core, imaginary space. Accompanied by the pioneering electronic music in the 1980s, UMORE STUDIO launched a carnival party called “Reward for Fashionable Spirits”. The whole party restored a dream of Journey to the West in the clouds and mist, letting all the “fairies” present fall again. Into the strange space that is also true and illusion. Today, when the boundary between virtual and reality is constantly being broken, many cultural inheritance, innovation, and reconstruction, combined with the current aesthetic and cultural trends, are beginning to show.

UMORE STUDIO-give life to art

UMORE STUDIO is a small cultural complex integrating art, fashion, culture, and social interaction. Based on fashion, it creates a cultural atmosphere of different eras and brings a new entertainment and leisure experience to the public. UMORE STUDIO has always been operating with the artistic concept of “give (…art…) life, you are the source of inspiration”. Here, regardless of age or gender, anything that has life and meaning can appear in UMORE STUDIO.

So it’s not just limited to UX479, not just limited to a certain festival, every day, everywhere, everyone can be a self-expression that breaks the shackles, other people’s voices, and outside interference can’t stop the choice. To be one’s own right, everyone is a unique and confident individual, which is also the significance of this event.

A new interpretation-the collision and fusion of Westward Journey and contemporary art

UMORE STUDIO created the Westward Journey theme carnival night based on a conversation with Mr. Wang Chongqiu. He is a senior cameraman and director of CCTV. Since 1965, he has participated in broadcast reports in various fields such as current affairs, sports, and culture. He has been filming in large-scale events such as National Day celebrations and international marathons for many times. The camera captured the myth of the 82nd edition of “Journey to the West”.

In the conversation, Wang Chongqiu said: Many innovators of current fashion trends reminded him of the difficult conditions they had to make to make such a work. Just as many fashion innovators are as firm and confident when creating their own works. UMORE STUDIO adheres to the concept of creating diverse cultures and breaking through the boundaries of brainstorming, which coincides with Wang Chongqiu’s ideas. In order to let more young people pay attention to, understand and relive the culture of Journey to the West, with the support of Wang Chongqiu, UMORE STUDIO combined with UX479 to integrate the current fashion trends with the story of Journey to the West, and held a fairy night full of Chinese elements——” “Reward for fashion and fine” evaluation.

Wonderful and colorful-personality display, diversified visual feast

This event invited artists in the field of fashion trends, mainstream media, brand owners, fashion Kol, etc., and the performers also invited two musicians, DJ Tofu and DJ Trumpet, to create an electronic psychedelic atmosphere for the scene.

And the black girl Xi Yuan infected the audience with her unique music style.

The judges of the competition even invited photography artist No. 223, photography artist Luo Yang, and Shanghai Dancers Association member Lu Baocheng to vote for contestants in the fashion show competition in terms of artistry, fashion, and matching of elements of the Westward Journey.

On that day, Wang Chongqiu could not arrive in Shanghai due to the epidemic, so he specially sent a blessing video of the event, expressing his support and expectation for this Westward Journey theme event organized by UMORE STUDIO, and said that a series of Westward Journey activities will be held after UMORE STUDIO. In, will strive to come to the scene to feel the atmosphere personally.

When night falls, this carnival night kicks off the first part-Westward Journey atmosphere to check in. All the “fairies” arrived one after another to check in. On the 4th floor of UX479, there are bergamot, rockery, Nantianmen and other design scenes that contain elements of Journey to the West. After the flag was inserted at the place “The King asked me to patrol the mountain”, the fashionable spirits were in Check in and take pictures everywhere, under the alternating red and blue lights, the atmosphere is full.

There are also two bazaar areas in the space. The exquisite desserts and sweet cocktails on the coffins, and the mysterious fortune-teller Adore in the small black house attracts “fairies” to visit. And in the market area, three types of brand areas are displayed for the “fairies” to show the concept of diversified space: under the IP PURPLE SCEN, several major perfume brands that use smell as the carrier and use the sense of smell to explain the art;

Pre-expressivity advocates the integration of the concept of “things” with the body, and an accessory brand with individual consciousness;

Ricky Tenko provides comfortable clothing brands, etc. for urban knights who are determined to be surprised

The three major areas give the “fairies” a wonderful experience from clothes, decorations, smells, etc.

As the night darkened, the UX479 building, the reddest building on Nanjing East Road, also began a “fairy” carnival. Music, DJs, and hosts instantly ignited the atmosphere of the scene, and the fashion reward contest officially started. All kinds of “fairies” on the scene competed with each other, the peacock princess, Nezha, spider spirit…whether it is makeup costumes or contestants’ T-stage performances, the theme of Journey to the West is fully displayed.

The “fairies” on the scene threw marbles in their hands into the glass jars for their favorite players, and selected three of the most popular fashion spirits.

Traditional Kunqu opera reappears in the arena. The first contestant is a “Pipa Jing”. He showed the audience his Kunqu opera performance. His unique voice and singing were pleasantly surprised, making this event even more unique and shocking.

Peacock Princess became the second place in this game. It is well deserved. From the details of dress and makeup, to nails and earrings, the contestants interpret the Peacock Princess very vividly.

The plump spider spirit made everyone feel her self-confidence. Anything that can’t be a limitation, everyone has the freedom to dress.

All the other contestants and audience present are also unique “fairies”, bodhisattva, Nezha, and other classic characters in “Journey to the West”. Shaping and innovating, showing great joy, filled the game with a lot of color. The activity lasted until late at night, and finally UMORE STUDIO also expressed gratitude to everyone who participated in this activity and presented a cocktail of elements of Westward Journey carefully prepared at the scene.

Journey to the West is a classic of China and a common unforgettable memory. With the cooperation of lights and dry ice, the entire Westward Journey space created by UMORE STUDIO makes it feel like you are in a heavenly palace, and successfully ended the whole event in such a fantastic atmosphere. All the “fairies” gathered together to create this visual feast, creating countless wonderful memories for the night of “rewarding the fashionable spirits”.

Expand innovation-everyone can be a creator

UMORE STUDIO injected fresh blood into the new era and created a creative competition with new concepts. In the design of the scene, elements such as Nantianmen, Flaming Mountain, and bergamot are added to reflect the classics of Journey to the West. The dry ice light rockery adds a mysterious atmosphere and is placed in an unknown fresh field, reflecting the surreal beauty. The contestants appropriately added unique and innovative elements to the classic characters of Journey to the West, allowing the characters to get a new interpretation. We are a tribute to the classics and also an extension of their depth.

Today’s lifestyles are more diversified, cultural circles, and artistic concepts are constantly changing, which places high demands on cultural creativity, but also provides new opportunities and new channels. And to offer a reward for fashion is also hoping to gather many people who are concerned about fashion, art, life, innovation, confidence, and the future to share and explore their understanding of all kinds of new things in the new era. I believe that it can be a show for us in the future. Complicity, use actual practice to create innovation, inspire more lasting power. MORE SPACE IN THIS URBAN AREA, give life to art, you are the source of inspiration!