Author: Shi Wenjing Xu Yi last
The weather is fine, and camping is popular in the circle of friends, becoming one of the leisure and entertainment methods that young people are keen on. Looking at this hot spot, a group of camping variety shows came into being. A group of stars find a campsite, eat some food, and chat for a while. It seems that the slow variety show that has exhausted the audience has returned to blood. Slow variety shows keep up with the trend and can attract attention, but whether they can attract attention for a long time depends on the interest of the content.
Camping into a slow variety show new track
“Let’s Camp Together”, which was broadcast at the beginning of the month, keenly caught the holiday camping fever and became a hot spot for a while, which is a bonus. In the show, Chen Weiting, Huang Yali, Yang Di, Zhong Chuxi, Zhang Ruonan and others formed a “camping family” and checked in five trendy camps in turn. The audience can follow them to enjoy the beauty of nature and feel the fireworks outside the eaves. The program walks into different campsites such as deserts, rainforests, grasslands, suburbs, and beaches in turn. Through the camp experience, the night talk around the fireplace, as well as interactive gameplay such as angel games, reverse games, and reasoning games, the program is more interesting. Viewers create trendy and fun camping samples. But to put it bluntly, this is the star field team building. This show is actually about making games and “embarrassing chat”, “guardian angel”, “red envelopes”, “several horses” and other small games that are easy but boring.
The second season of “Chasing the Stars”, which is currently being broadcast, is positioned as a slow variety show for self-driving camping under the stars, with Wu Qilong, Wang Yaoqing, Song Yi and others as resident guests. At present, the show has gone to the ancient town of Anji in Zhejiang, the forest in Ya’an, Sichuan, etc. It combines camping, astronomy popularization, nature, local characteristic culture, traditional twenty-four solar terms, etc., with a lot of content, but the program is not very interesting and broadcasts quietly.
The old-fashioned variety show “Flowers and Teenagers”, which is about to return, also played the sign of the camping season in the fourth season. The recording of guests such as Yang Mi, Liu Mintao, and Ding Chengxin was highly discussed by Reuters. The popular old IP, the novel camping theme, and the blessing of popular traffic have made this variety show a lot of attention. The sixth season of “Longing for Life”, which just started, naturally added camping elements. Find a beautiful camping site, prepare camping equipment, set up a picnic mat, and play the guitar. The audience can follow the immersive camping.
The previously broadcast “Hello, Life” has had a “camping flavor” since the second season, leading the audience to nature. In “Just a Teenager”, Dong Zijian, Liu Haoran, and Wang Junkai filmed a show by traveling by car, which brought fire to many campsites on the Sichuan-Tibet line. Emotional variety shows “Half-familiar Lovers” and “Goodbye Lovers” also incorporate many camping elements.
Variety shows can’t just have ideas
Variety shows can also follow hot spots. For example, last year’s offline script killing fire gave birth to several script killing variety shows. Camping fever has appeared in the tourism industry this year, and camping variety shows have also increased. But at present, the camping variety show is a hot spot, but the popularity of the programs that have been broadcasted targeting camping is very low, and there is no good story about the slow variety show healing system related to camping, travel or more novel, and it is quite homogenous. Just looking for a campsite and then playing games is a variety show that is better than nothing.
Like many types of variety shows, whether slow variety shows and camping variety shows are good or not depends on whether the guests are interesting. Three or five stars are chatting around the fireplace in the seaside, forest and other places. If you want to shoot with a sense of healing and fun, the guests of the show are very important. The very popular Japanese and Korean variety shows such as “Camping Club”, “Smart Camping Life” and “Spring Camping” are all about cooking and eating in the campsite. The reason why it looks good is that the guests are all very popular stars. , Second, the guests are very familiar with each other. Only with some detailed interaction and tacit interaction between acquaintances can there be authenticity and interest in life. The beauty of these shows is that the camping life they present is very real. It is not that sitting on the beach, playing guitar and playing games can heal the audience, but there is an inherent interesting story line that leads the audience to watch it all the time.
Camping variety shows such as “Camp Together”, “Flowers and Boys”, and “The Star Chasers” have led to the rise of camping variety shows, which can drive more people to pay attention to camping. But at present, the camping variety show is very similar to the assembly line variety show, and it does not present its own highlights. In addition to finding a place to set up tents and play games, such variety shows should focus on telling stories and building group portraits. In order to make the audience feel immersed in watching the show, slow variety shows need to work hard in all aspects. Did the guests really love camping and eating? Will you tell detailed stories with pictures? Can you create emotional characters? Is there any good music and clips?
Variety shows are a hot spot on the screen, and the industry is complaining right now. Variety shows can’t attract business, can’t get commercials, and they’re not easy to shoot. However, many of the variety shows that come out are very streamlined and mind-blowing variety shows. There is a pattern and an idea to shoot a variety show, but it often falls into the patterned creation of stacking content. (Shi Wenjing Xu Yi last)
[
责编：崔益明 ]