ROME – Let’s face it: you can’t lie to your DNA. This, in a nutshell, is the reason for Maserati’s return to a paddock, the Formula E paddock. For the happiness of Alejandro Agag, chairman of the electric world championship, who has spent his entire life on the growth and definitive leap of the format.
So, an Italian team in Formula E. Not immediately (the new season is imminent: it starts on January 28 in Saudi Arabia), but from 2023. And it’s a historic thing, there has never been one before. Perhaps even bigger than it may seem, if things take a certain turn.
It is clear, even if he does not say it, from the words of Davide Grasso, CEO of the Modenese brand. “A Natural Choice. Based on three ingredients: authenticity, innovation / creativity and genuineness, the one born from the Maserati brothers and continued over time “.
Here, when competition is in the blood, you can’t stay backstage for long. “We have been working on it since last year, and this opportunity has been created with Agag,” says Grasso calmly. In reality there is more, starting with the electrification strategy and the possibility of bringing and showing Maserati in world capitals, in historic cities. “Which are the normal location for us, we have dedicated time and resources to this idea”
Maserati will have a year to study, smell the circuit. “We enter Formula E with humility, but with ambition. We expect to be prepared even if we don’t expect to win. We expect to work hard, to have the chance to compete: we want to be competitive, absolutely ”.
After all, Maserati will not be alone in this adventure. There is also Ds, which is part of the Stellantis galaxy. “Yes, we are part of the group. But we will be two separate, independent teams. We will be looking for drivers with particular qualities, of course who have experience and who know how to manage the machines ”.
As the track will say, it remains an Italian brand, historically linked to high performance, protagonist of the first road racing series in the world entirely dedicated to electric cars. A commitment, that of Maserati, towards sustainable mobility which in 2025 should have its key year. This is why Folgore was born, the completely electrified range. But all the new Maserati models (Grecale, GranTurismo, GranCabrio and the MC20) will be available in 100% electric versions.
So keep an eye on 2023 and the ninth season of Formula E: with Gen3, Maserati will try to seduce the city tracks of New York, Munich, Berlin, Mexico City, London and Rome. “In the race towards greater performance, luxury and innovation, the irresistible Folgore series represents the purest expression of Maserati. This is why we have decided to return to compete in the ABB FIA Formula E World Championship: we want to reach our customers in the most prestigious urban centers in the world and take the Trident towards the future ”. Let the challenge begin.
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