Abandon “casting roles based on traffic” and usher in the spring of film and television drama creation

□Wang Yongxuan (Changzhou University)

Recently, the State Administration of Radio, Film and Television held a symposium on TV drama creation, and put forward a series of norms on market order and industry ecology. Among them, it is emphasized that the selection of good actors should be carefully selected, and the adaptation of acting skills and image temperament to the roles and plots should be the standard, and the selection of actors based on “flow only” should be opposed.

In recent years, with the increasing prosperity of the fan economy, the casting of film and television dramas has increasingly shown a trend of “focusing on traffic and ignoring the suitability of actors and roles”. More and more film and television dramas choose to choose some actors with high popularity, high popularity, and high traffic, but ignore factors such as whether the actors and the roles are suitable or not, whether the actors themselves have acting skills and strength. As a result, we often see various “violating” scenes in film and television dramas, such as an actress over forty who has two pigtails to play a female college student, and an actor who is about to run to five pretending to be a rebellious high school student. Then there is the flow of fresh meat and small flowers. The poor acting skills and their incompatibility with the characters can be seen everywhere, which greatly reduces the audience’s expectations for the film and greatly reduces the desire to watch the film.

Using traffic as the only rule for casting roles essentially subverts the relationship between actors and works. From the point of view of traffic, as long as an actor has enough eye-catching points to win the attention of the public, his business ability does not need to be studied in depth. As long as a work is blessed by traffic stars, let’s not talk about its reputation for the time being. The huge number of fans that traffic stars come with will help to make data, make hot searches, and create topics. As long as the production team ensures that there is traffic in the work, there is no need to worry about the publicity of the work, which indirectly leads to some crews who are willing to use actors with their own traffic and topics. When works that only care about traffic and regardless of quality gain enough popularity and attention, the voices of those audiences who really want to watch a high-quality film and television drama are turned on deaf ears. Over time, the domestic film and television industry will inevitably fall into a vicious circle of “bad money drives out good money”.

However, are traffic stars really the guarantee of film and television dramas? Not also. As the audience’s viewing mentality matures, the signboard of traffic stars is gradually failing. Nowadays, many “S+” ancient puppet dramas performed by big traffic celebrities have not made the audience pay for it. On the contrary, film and television dramas in which the actors and the characters are well-suited are more popular among netizens. In the final analysis, heat and traffic will eventually expire. Traffic is like a bubble in the sea. It looks dazzling and bursts with a poke. Actors still have to rely on their works to go far. The production team of film and television dramas should not always think about using traffic stars to gain temporary popularity. When the traffic dissipates, whether the works can stand the test of time depends on the content, Production and casting. How to make film and television works become timeless classics is what the production team should consider.

Therefore, the selection of good actors should be considered, and the actors’ acting skills and image temperament should be adapted to the roles and plots, and the “casting based on traffic” should be abandoned, and the roles should serve the plot, so as to better usher in the spring of film and television drama creation. .