At 20 o’clock on August 14th, Youku variety show “Here! It’s Hip-hop 4” on the air. On YouTube, subtitles in nine languages, including Chinese, English, and Arabic, were launched on YouTube, igniting the enthusiasm of viewers in nearly 200 countries and regions. One hour after the start of the broadcast, Youku, the show, and the captain all landed on Twitter in Thailand and the Philippines.
It is reported that this is different from the 400 candidates in the past, “This! “It’s Hip-hop 4” opens the “International Elite Challenge”, bringing together 100 top dancers in the world by invitation. The contestants will conduct three rounds of competition together in order to exchange and integrate Chinese street dance and world street dance culture. The final will be similar to the NBA All-Star Game, and an all-star international team will eventually be produced. At the same time, “This! It’s Hip-hop 4” continues to create a variety of show bands, including “Hip-hop In Business·Theory of Relativity”, “Let’s Hot Pot 2” and “Master!” I’m going to dance 2″, “Hip-hop in business·China and foreign liaison”, “Hip-hop business in·REACTION”, “Hip-hop to ONE MORE2”, etc., are constantly updated seven days a week.
It is worth noting that “This! It is the commercialization and licensing business of “Hip-hop 4” that has attracted nearly 30 brand customers to cooperate, and the identity sponsorship seats are all sold out, and the commercialization income is higher than that of “This! “Hip-hop 3” grew by 40%, becoming the variety show with the highest commercial revenue in the industry so far this year.
(Source: Beijing Commercial Daily)
Article source: Beijing Commercial Daily
Editor in charge: DF062
Original title: Absorbing nearly 30 brands Youku “This! “It’s Hip-hop 4” commercial revenue increased by 40% from the previous quarter
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