Action, the fastest growing non-food discounter in Europe, continues its development plan in Italy and lands in Novara with today’s opening in corso XXIII Marzo. The store is the eighth in Italy and the fifth in Piedmont, where the brand made its debut last April in Turin, which was followed by openings in Vercelli, Carmagnola and Asti. With this new store Action strengthens its presence on the Italian market, which is part of the expansion plan in Europe. The brand recently celebrated its first opening in Spain in Girona, thus starting operations in the tenth European country. Action surprises its customers every day with affordable prices and a rich and ever-changing catalog in over 2,000 stores across Europe.
“Surprise” and “low prices” distinguish Action from many other non-food discounters on the market: two thirds of the assortment changes constantly with over 150 new products introduced every week. The offer with 6,000 products from over 350 well-known brands and more than 70 brands, includes 14 categories: articles for the home and sport, linen, stationery, decoration, clothing, toys, household cleaning and care products. person, gardening and DIY, multimedia, food and drink, and pet supplies.
From today, customers in Novara will also be able to experience the Action shopping experience firsthand. With an area of 800 square meters, the store will be open every day from Monday to Saturday from 08.30 to 20 and on Sunday from 9 to 20. The store will be managed by a store manager supported by a team of 20 people for a total of 170 employees in Italy. Action’s hiring policy aims to include staff from diverse backgrounds under flexible working conditions. Thanks to the store’s setup, growth plans and company culture, Action not only creates new jobs for local communities, but also offers growth opportunities for employees.