Home » adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China | HYPEBEAST

adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China | HYPEBEAST

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adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China | HYPEBEAST

Gourmet catering and fashion trends are getting closer and closer, and more and more brands are beginning to try in the catering field. HYPEBEANS, a subsidiary of HYPEBEAST, recently launched a new joint series with Spanish artist Javier Calleja; the world‘s first Maison Margiela Café officially opened in Sino-Ocean Taikoo Li Chengdu; fragment design joined hands with NF, Pierre Hermé Paris to launch custom macarons…

Adidas

And adidas recently officially announced the adilicious series, in-depth cooperation with 11 selected restaurants around the world. In addition to the launch of co-branded shoes, it also holds sales events and parties together with restaurants, paying tribute to these restaurants that provide local people with delicious food, meeting places and unique stories. This time, HYPEBEAST takes a look at the 11 restaurants behind the adilicious series.

Bloody Angle

Adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China

Bloody Angle

Bloody Angle, founded by Japanese MC and producer Ryuzo in 2016, is one of the landmarks of Tokyo’s nightlife, with Poggy, Verdy, Kosuke Kawamura and others among its guests. Bloody Angle currently opened the first store of Records & Bar in Shibuya, Tokyo, as well as BLOODY ANGLE Dougen Tong and BLOODY ANGLE Osaka Tong of Records & Cafe Bar, both designed by artist YOSHIROTTEN. The neon lighting design in the store is very iconic. Among them, BLOODY ANGLE Dougen Tong, which opened in 2020, is based on a Japanese-style coffee shop in the Showa era. It provides coffee, sandwiches, pasta and other foods. With vinyl records, its own products and bars, it is built into a “day coffee night wine”. Stores operated in this way. In addition to its brick-and-mortar stores, Bloody Angle also sells apparel, lifestyle items and a selection of vinyl records on its official website.

Place:Tokyo, Osaka
Opening hours:2016
founder:Ryuzo
chef’s special:Japanese Tomato Pasta, Sandwiches
Business hours:Bloody Angle 21:00 – 3:00;BLOODY ANGLE Dougen Tong 11:00 – LATE
instagram account:@bloodyangle_tokyo;@bloodyangledougentong;@bloodyangleosakatong
Number of instagram followers:0.8 million

Ravi Restaurant

Adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China

Ravi Restaurant

Ravi in ​​Dubai has been in business for more than 40 years, Chaudary Abdul Hameed and his three sons Waqar, Waseem, Waheed have been serving local citizens and tourists with authentic and traditional Pakistani food at reasonable prices, including Chicken Peshawar and Taduri, Snoop Dogg is also one of its fans for the rich lamb curry, toasted naan and more. Most of Ravi’s restaurants are set up in two parts, indoor and outdoor. Green is Ravi’s signature color. The interior decoration maintains a consistent local color. Over the years, it has become one of the local iconic restaurants with its stable food quality.

Location: Dubai
Opened: 1978
Founder: Chaudary Abdul Hameed
Signature dishes: Chicken Peshawar and Chicken Taduri, Rich Lamb Curry, Baked Naan
Business hours: 05:00 – 02:00 the next day
Instagram account: ravirestaurantsuae
Instagram followers: 0.7 million

taegeukdang

Adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China

taegeukdang

Opened for 76 years and after three generations, Tae Chi Don is the oldest bakery in Seoul, South Korea, a common memory of Koreans. The bakers in the store have an average experience of 40 years, and they have been using pure raw milk and eggs from their own farm in Namyangju, Gyeonggi-do. The 4-storey main store in Dongdaemun has a bakery upstairs and a bakery, coffee shop and cafeteria on the ground floor.

In 2015, Tai Chi Hall was taken over by the current third-generation heir, and a series of renovations began. The first is the storefront. The main store incorporates modern design elements with marble and metal while retaining the old-style Chinese signboards, the Chinese slogan “fruit in fruit”, stone floor tiles, lattice ceilings, carved seats, and gorgeous crystal chandeliers. , people can feel the alternation of old and new in Korea at the same time, followed by the upgrade and unification of the brand visual system, with the hibiscus flower that is abundant in Korea as the symbol, the font is made according to the signboard text when starting a business, and applied to posts from social media. to all contents of the package. Today, Tai Chi Tang has become a “check-in place” for young people. With the increase in the number of young customers, the store has also made the brand more three-dimensional through different types of cooperation, innovative business models, and deepening the content of the brand story. In addition to this cooperation with adidas, Tai Chi Tang has also launched joint products with brands such as Brown Breath, Superga, and POLO.

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Location: Seoul
Opened: 1946
Founder: Shin Chang-geun
Signature dishes: red bean bread, cream cake, ice cream sandwich, glutinous rice cake, honey cake, winter dumpling, cream bread
Business Hours: 08:00 – 21:00
Instagram account: @taegeukdang
Instagram followers: 14,000

Cuts & Slices

Adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China

Cuts & Slices

In 2018, Randy Mclaren, who runs the Mclaren Kick Shop, a sneaker resale store, saw the rise of large corporate websites and the sneaker resale market began to shrink, so he decided to open a pizzeria Cuts & Slices with friends. Cuts & Slices currently has more than 100,000 followers on social platforms, including celebrities such as Chanel Iman, Pharrell Williams, Lil Yachty, The Lox and Jim Jones.

Located in Brooklyn, New York, where Randy Mclaren grew up, Cuts & Slices specializes in authentic pizzas with a range of creative toppings, including 3 classic pizzas, 5 beef pizzas, 4 vegetable pizzas, 8 chicken pizzas, 16 Seafood pizza. In addition, the store has created a casual and street-like space through skateboards, sneaker photos/posters, neon lights of “It was all a dream”, etc. Outside the store, there are graffiti works sprayed by street artists.

Location: New York
Opened: 2018
Founder: Randy Mclaren
Signature dishes: Oxtail Pizza, Vegetarian Pizza, Shrimp Pizza
Business Hours: 12:00 – 21:00
Instagram account: @cutsandslicesnyc
Instagram followers: 63,000

Howlin’ Ray‘s

Adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China

Howlin’ Ray‘s

A native of Los Angeles, Johnny Ray Zone started his culinary career as an apprentice with London celebrity chef Gordon Ramsay, one-Michelin star chef Haru Kishi (Joël Robuchon) and Andy Cook, and Thomas Keller. With a Nashville Hot Chicken as a signature dish, in 2015, Johnny Ray Zone and his wife Amanda Chapman set out from a food truck to open the first Howlin’ Ray’s store in Los Angeles’ Chinatown in just one year.

Howlin’ Ray’s is a chicken-focused restaurant, starting from Nashville Hot Chicken, offering fast-food-style deli items like chicken sandwiches, grilled wings, chicken burgers, and more. Its iconic red, “chicken” logo and American style have become a bright color in Los Angeles.

Location: Los Angeles
Opened: 2015
Founders: Johnny Ray Zone & Amanda Chapman
Signature dish: Nashville Hot Chicken
Business Hours: 10:00 – 19:00
Instagram account: @howlinrays
Instagram followers: 193,000

Orinoco Taqueria

Adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China

Orinoco Taqueria

Taquería Orinoco was originally born in Monterrey, Mexico and is a well-known Mexican fast food restaurant chain, but the Mexico City branch is one of their first branches. Interestingly, Taquería Orinoco now has more branches in Mexico City than in its hometown, with four in Mexico City and three Orinoco in Monterrey. The store decoration combines the visual identity of traditional Mexican Taco stores and modern American fast food, grabbing the eye with bright red. The restaurant’s menu is fairly simple, but delicious, offering three different meat options, which are impressive with the unique Monterey-style crunchy tacos. In addition, the uniqueness of the store’s TACOS is its sauces, including Tatemado Chili Spice Sauce, Serrano Chili Tomato Sauce, Cilantro Lemon Sauce and Tzatziki Sauce, which are delicious.

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Location: Monterrey, Mexico City
Open time: 2015
创始人:Chuy Villarreal、Héctor López Ramírez
Signature Dishes: Assorted Taco and 4 unique sauces: Chili Spice, Serrano Chili Tomato, Cilantro Lemon, and Tzatziki
Business Hours: 13:00 – LATE
Instagram account: @taqueriaorinoco
Instagram followers: 54,000

Superfly

Adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China

Superfly

Superfly, which specializes in Sichuan cuisine, was founded in Beijing in 2020. The word “FLY” was inspired by the “Fly House” in the streets of Sichuan. The restaurant aims to “transplant” the unique and authentic Sichuan street atmosphere into it. The design also draws on the design style of the tea restaurant, which perfectly combines retro elements and future ideas. The overall menu of the restaurant is managed by Li Dong, the Michelin chef of Jing Ya Tang. Bobo Chicken, Da Yue Super Dumplings and Sweet Water Noodles are the must-order signature dishes. Among them, the inspiration of Da Yue Super Dumplings comes from the best of Da Yue Beer Restaurant. The popular double cheeseburger, choose the beef patty for the dumpling filling, juicy and delicious. In addition, beers brewed by local craft brewer Great Leap Beer and a cocktail list curated by independent spirits company Proof & Company are also eye-catching. For example, “Beiyang Spirit” is inspired by “Arctic Ocean Soda Water”.

Location: Beijing
Open: 2020
Founder: The Opposite House
Signature dishes: Bo Bo Chicken, Da Yue Super Dumplings, Sweet Water Noodles
instagram account: /
Instagram followers: /
Opening hours: 12:00 – 14:30, 14:30 – 18:00 (Saturday and Sunday only), 18:00 – 00:00

outside the eaves

Adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China

Yanwai

With the popularity of outdoor culture, the modern restaurant “Yaowai”, which integrates outdoor aesthetics, has naturally become a restaurant that has attracted much attention. In December 2020, Nana, who had worked in the luxury industry, and Serena Williams, who was in the fashion media industry, tried to expand into new areas and opened “Outside the Eaves”, choosing to extend from the outdoor aesthetics they love to delicious food. In addition to the dazzling flavor ingredients from different regions in the restaurant, the host invited Michelin chefs to create creations, aiming to present delicious food with creativity as the main focus, and did not want the dishes to frame a system, and would create limited menus from time to time. It is worth mentioning that many items, tableware and furniture in the restaurant are collected by the two managers, such as lunch boxes from Trangia, antique chairs from Galvanitas in the Netherlands, dining chairs from the Sydney Opera House, and antique Czech desks and chairs. Wait, it’s very impressive.

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Location: Shanghai
Open: 2020
Founder: Serena & Nana
Signature dishes: Secret sea pie braised shrimp, devil fried chicken wings, white asparagus and abalone rice, lychee charcoal grilled beef
Instagram account: @yanwai_shanghai
Instagram followers: 266
Weibo account: @eave YANWAI
Number of Weibo followers: 1.574 million
Business hours: Tuesday to Sunday 18:00-23:00

Ø27

Adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China

Ø27

Ø27 represents the size of the world‘s first kebab bowl, with a diameter of 27cm. It was founded and operated by Behnam Mashoufi and Babak Tajbakhsh, the two founders of the well-known Berlin club 808, together with kebab expert Göksel Bas, and Philipp Kossack is the head chef. In order to allow diners to experience kebabs in a new way, to achieve the purpose of “Not Your Ordinary Kebab”. The restaurant deliberately sourced meat from the Netherlands, and put the best ingredients such as aromatic sauerkraut, high-quality meat and fresh sauces into bowls. The classic beef bulgogi bowl has become one of the restaurant’s signature dishes; Döbimbab, which incorporates a strong Korean flavor, is paired with Delicious pickles, bread sticks and red cabbage fried potatoes are served as garnishes; vegetarians can also enjoy vegetarian kebabs with cauliflower at Ø27.

Behnam Mashoufi wanted to make Ø27 a lifestyle brand, so they invited Berlin-based architect Laura Rave to create a restaurant that combines dining areas, kitchens, modern ambience and music to provide diners with a kebab experience. Unique experience.

Location: Berlin
Open: 2019
: : Behnam Mashoufi 、 Babak Tajbakhsh & Göksel Bas
Signature dishes: Döbimbab (a combination of kebab and Korean Bibimbap), classic beef bbq bowl, chicken bbq bowl
Business hours: 12:00 ~ 22:00 on weekdays; 12:00 ~ 01:00 on weekends
instagram account: /
Instagram followers: /

Pool

Adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China

Pool

Kolam is a takeaway specializing in authentic Sri Lankan food. It will announce the menu, price and delivery area on the official platform (including instagram, website, etc.) from time to time. Delivery time is only between 11:30 am to 14:30 am from Tuesday to Friday. between. After delivery, the host Lahiru Weladawe will also take photos of his customers holding Kolam takeaway bags and solicit them to be posted on @kolamparis’ instagram.

Since its opening in 2020, Kolam has gradually developed into a food-based lifestyle brand with its Sri Lankan visual system (including logo design, menu, photos, etc.), authentic food, and a “stylish” customer base. It has successively cooperated with Dover Street Market, Paperboy, adidas and other units to provide food, launch cooperative series of items, open pop-up stores, and plan parties.

Location: Paris
Open: 2020
Founder: Lahiru Weladawe
Signature dishes: Cutlets, Hoppers, Rice & Karis, Kottu
Opening Hours: Tuesday to Friday 11:30 – 14:30
Instagram account: @kolamparis
Instagram followers: 0.28 million

Trap Kitchen

Adidas and 11 restaurants with different flavors around the world launched cooperative shoes, and these two were selected in China

Trap Kitchen

From the start of the takeaway business to the establishment of physical stores in Manchester, London and Birmingham, Trap Kitchen, founded by Prince Cofie Owusu, has attracted more than 240,000 diners and fans with its south London soul food, and has appeared on the BBC’s million-pound menu. Prince Cofie Owusu has followed his mother to cook since he was a child. In addition to inheriting African flavors, he also added Asian and Caribbean flavors. The ingredients include lobster, snow crab, chicken, macaroni, waffles and more.

Location: London, Manchester, Birmingham
Opened: 2016
Founder: Prince Cofie Owusu
Signature dishes: Bucket, Slab, Half Slab
Business hours: Tuesday to Sunday 13:00 ~ 22:00
instagram account:@trapkitchen;@trapkitchen.mcr;@trapkitchen.brm
Instagram followers: 245,000

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