Home » After Scarlett sued, Disney CEO defended its distribution strategy during the pandemic-Disney Disney

After Scarlett sued, Disney CEO defended its distribution strategy during the pandemic-Disney Disney

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According to the foreign media The Verge, there was a concern about Disney’s simultaneous launch of Marvel’s “Black Widow” on its Premier Access streaming platform and the company’s compensation for the movie star Scarlett Johansson. After the lawsuit,The Disney chief executive defended the company’s payment for talent and decisions surrounding the release of various pandemic movies on Thursday.

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In the company’s third-quarter earnings conference call, Disney CEO Bob Chapek explained the company’s multi-pronged approach to film distribution throughout the pandemic, including exclusive distribution in theaters, direct digital distribution on Disney+, and two A mix of actors, that is, the movie will be shown on Disney’s paid Premier Access platform on the day of its premiere in theaters. Premier Access was selected as the release model for several highly anticipated films last year, including “Mulan”, “Black and White Witch Kuila” and “Black Widow”.

“Bob Iger and I, as well as the leaders of our creative and distribution teams, determined that this is the right strategy because it will allow us to reach the widest audience,” Chapek said by phone. “And to reiterate, the distribution decision is made on a film-by-film basis based on global market conditions and consumer behavior. We will continue to use all available options, learn from the insights gained from each release, and innovate accordingly. , And at the same time always do what we think is the best thing for the movie and what is the best thing for our members.”

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A shareholder asked Chapek on a conference call how the company considers the success of a movie in the current pandemic environment and how the company compensates for its talent. (The “Black Widow” lawsuit argues that the box office performance of the film was severely affected by the mixed release). ) Chapek stated that the company is “reacting to a very unstable situation in the market”, but he added that some of the films were “conceived when we don’t know what will happen to consumer behavior in three or four years. Of course, I didn’t know there was a virus at the time.”

“We dealt with it under a different set of conditions than we imagined,” Chapek said. “What I want to say is that, as we have done so many times before with the development and transformation of our business, we have figured out ways to fairly compensate our talents, so no matter what business model we have to enter the market , Everyone is satisfied.”

Although Chapek’s response did not explicitly mention “Black Widow” and Scarlett Johansson, they seem to re-emphasize the previous statement made in response to Johnson’s lawsuit, which the company said last month was “worthless.” . As part of the complaint, Johnson argued that she lost a large amount of bonuses related to the movie’s box office performance and that Disney decided to release the movie on Premier Access, reducing her income.

Disney stated that at the time the company “fully complied with Ms. Johnson’s contract. In addition, the release of “Black Widow” on Disney+ and Premier Access greatly enhanced her ability to earn extra money beyond the $20 million she has received so far.” . Based on the fact that she sued the company, Johnson seemed to disagree.

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