Home » Alfa relaunch, the Tonale takes to the streets and heads towards China

Alfa relaunch, the Tonale takes to the streets and heads towards China

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Alfa relaunch, the Tonale takes to the streets and heads towards China

COMO – “All Italian brands have ten-year investment programs, I want to give Italian brands an opportunity”. The occasion is the test drive of the Tonale Hybrid, the first model presented by Alfa Romeo after the birth of Stellantis, and the presence at the Volta Foundation in Como, alongside the CEO of the Biscione brand, Jean Philippe Imparato, is the occasion for the group’s CEO, Carlos Tavares, to underline the importance of the brands that have come from FCA.

Starting with Alfa, the logo that in the plan launched by Tavares at the beginning of March is part of the premium segment, together with DS and Lancia, on which the Portuguese CEO is aiming, especially for margins. And the relaunch of Alfa passes through the best debut of the new C-Suv Tonale. “They often tell me to cut a brand but I don’t think it’s ethical, a brand has a long history behind it. For some years, Italian brands have not been nurtured to express their vision. I’m trying to give everyone a chance. Italian brands, so that they can demonstrate their talent and have recurring profits that allow them to have a clear future “, underlines Tavares. The CEO underlines that each of the garments of the different brands are guaranteed resources “to plan products and strategies for ten years, including Fiat”.

Tavares, who loves the Alfa brand which “represents Italy and has great potential” is also satisfied by the progress made on the accounts front. “In twelve months, the Alfa Romeo business model has been improved, made more rigorous and cleaned up and this shows that operations could be improved and there is still room for it. Alfa Romeo is proof that we can combine passion, emotion and rigor and having a profitable business.

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Profitability that has already reached the level of premium brands today. “The launch in the first week of June with deliveries in the second week. Already 1,200 cars ordered (you can get from a financial formula of 299 euros per month) compared to over 4,000 pre-booking online. Francesco Calcara, Alfa marketing manager, underlines that the orders “are currently only for the 130 horsepower car, then those for the 160 horsepower engine will also be opened.” The Tonale is the first car which opens to the electric of the Biscione (there will also be petrol and diesel) and allows a 40% reduction in emissions compared to the Giulia and Stelvio alone. “It is the first step towards zero emissions. Alfa’s first 100% electric car will be presented in 2024 and by 2027 the entire range will be electric “.

“From Monday in the Pomigliano plant, the Alfasud factory where quality is made, there will be an increase from 125 to 250 cars produced per week. On May 5, the last software update – says the Alfa Imparato boss – last check on May 16 on quality. Launch in the first week of June, deliveries in the second week. But if the quality isn’t perfect, you won’t see a single car on the car transporter. My benchmark is the Lexus. And I’ll put my face to it. ” Next step in autumn: “In October we will also present the 275 HP plug-in hybrid version – said Imparato – which should bring CO2 emissions down to 32 g / km and will therefore allow us to make Tonale ideal for markets, such as Holland and France, where the malus linked to emissions penalizes the other versions. And, let’s not forget, Tonale Phev will allow you to travel for 60 km in electric mode “.

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