In the spring and summer of 2021, Levi’s® launched the new Pride rainbow series, aiming to encourage everyone to express love and tolerance through this new series. This series is called “All Pronouns. All Love”, which tells about the spirit of great love, understanding and optimism.
Levi’s®
Levi’s®
The Levi’s® 2021 rainbow series draws inspiration from the flying rainbow flags in the Castro district of San Francisco, and designs a new rainbow pattern, which is used to create a variety of genderless Levi’s® modern and modern style products. The eye-catching single product contains a light-washed Liberation denim jacket. The rainbow pattern on the back of the clothes is printed with various personal words, “they/them (they/them), she/her (she/her), he/ him (he/he), we (we)”; a light-colored washed Liberation jeans with rainbow patterns on the buttons and other details; a white canvas Liberation jumpsuit with holographic printing on the back /them (they/them), she/her (she/her), he/him (he/he), we (us)”. In addition, there are printed T-shirts with eye-catching rainbow groups, tank tops, round neck shirts, “sports bras”, pockets, and sergeant caps.
Levi’s®
Levi’s®
Levi’s®
Levi’s®
OutRight Action International is a global organization that aims to promote equality among LGBTQIA groups worldwide. This year, Levi’s® will continue to cooperate with OutRight Action International. Levi’s® donated part of the net proceeds of the 2021 Rainbow Series to OutRight Action International. This year is also the third year that Levi’s® has joined hands with the organization. Levi’s® hopes to promote equality, tolerance and love through the cooperation of both parties. No matter who they are or who they like, they can embrace life proudly, freely and openly.
Levi’s®
Levi’s®
Levi’s®
onLevi’s® Brand
Levi’s® represents the classic American style and the culture of rashness and freedom. Since it was founded by Levi Strauss in 1873, Levi’s® jeans have become one of the world‘s well-known clothing brands, and generations of people have become its loyal fans. Today, Levi’s® continues to expand its product range with unremitting pioneering and innovative spirit. Our denim clothing and accessories products are distributed in 110 countries, so that people all over the world can wear Levi’s® to show their unique style. For more information about Levi’s® brands, products and stores, please visit www.levi.com.cn.
onLevi Strauss & Co.
Levi Strauss is one of the world‘s well-known brand apparel companies and a global leader in denim apparel. The company designs and sells men’s, women’s and children’s denim, casual wear and related accessories, and has Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Through chain retailers, department stores, e-commerce, and more than 3,000 franchisees and company-operated stores around the world, the company’s products are exported to more than 110 countries around the world. In 2018, Levi Strauss reported a net income of US$5.6 billion for the 2018 fiscal year. For more information, please visit www.levi.com.cn.
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