Peek behind the scenes of the fashion world; observe how garments and accessories are made; take a dip in the world of big brands or discover niche excellences. With the intention of opening the doors to a world full of interesting realities, Apritimoda returns, an event created in 2017 by the journalist Cinzia Sasso and now in its sixth edition.
On 22 and 23 October – upon online booking, already available – it will therefore be possible to visit ateliers, laboratories, companies in 12 regions of Italy: from Marcolin di Longarone, in Veneto, to the English Tailoring of Ginosa, in Puglia. Passing through the Maratè, a museum that hands down the art of Sardinian fabric and copper craftsmanship in Isili, on the border between Southern Sardinia and Barbagia.
«Every year – explained Cinzia Sasso – we add new realities, new stories
incredible that enrich the mosaic of visits. So, for example, it will be
It is possible to visit the umbrella factory loved by English royalty. But they will still be with
we also the Florentine laboratory where extraordinary perfumes are born, i
world famous Piedmontese hat factories or the ancient and prestigious weaving mills a
Venice, Florence and Como. And many others ».
The 2022 edition – sponsored by the Presidency of the Council of Ministers, Mise, Mibact, Fai, Altagamma, the Municipality of Milan with Cnmi and Fondazione Cologni as institutional partners and Intesa Sanpaolo as main sponsor – is for the first time studied in collaboration with Mirta, digital showroom that brings together small artisans of Made in Italy and international customers: «We are very happy to collaborate with ApritiModa. In common we have the will to discover and narrate the excellence of our country, bring to light the stories of masters and artists who contribute to writing the history of Italian fashion “, said Martina Capriotti and Ciro Di Lanno, founder of Mirta.
Guided tours are free and can already be booked on the apritimoda.it website.