Home » Barberino’s responds to the pandemic by landing abroad and launching the franchise

Barberino’s responds to the pandemic by landing abroad and launching the franchise

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Founded in 2015, the Barberino’s chain of made in Italy barbershops has 10 barber shops in Italy, a Barber school, an itinerant Barber corner and a line of cosmetics and men’s accessories. Its format has attracted not only the attention of investors – in 2020 it raised 1.25 million euros in equity crowdfunding – but also of foreign entrepreneurs.

So much so that now the brand has decided to land abroad, in Korea to be precise, with the aim of expanding throughout Southeast Asia. Indeed, to bring Barberino’s to Seoul is Majesty Barbershop, the first group of franchised barbershops in Korea with 16 stores.

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«We are proud of our first international opening: we can’t wait to share Barberino’s experience abroad – comments the co-founder Niccolò Bencini -. This step is very important for us for two reasons: first of all, it confirms the palatability of our young brand and our innovative format even outside the home garden. But above all it is our first opening with the franchising model, thus also activating this important lever for the scalability of the business ».

The new store is located in the Yeouido area, in the center of Seoul and the financial heart of the city, inside The Hyundai Seoul mall. Just inaugurated, the shopping center promises to become Yeouido’s reference point and landmark, also thanks to its innovative design: it was designed by architect Richard Rogers, it is about the size of 14 football fields and already hosts numerous luxury brands and prestige including Gucci, Prada and Burberry.

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«We have chosen to invest in the Barberino’s brand because it represents the perfect mix between classic and modern – explain Taeseok Roh and Lim Young Bin, partners of Majesty Barbershop -. We are sure that its treatments and products will win attention and appreciation in Korea as well. In fact, we felt the need for a brand with a strong Italian identity that could allow us to experience all those emotions and sensations typical of the Bel Paese lifestyle ».

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