Photo courtesy of the release of the Beacon 2021 China Film Market Annual Report
China News Service, Beijing, January 1 (Reporter Gao Kai) On January 1, the Lighthouse Research Institute and the Lighthouse Professional Edition jointly released the “2021 China Film Market Annual Report” (hereinafter referred to as ” Report”), to summarize the industry development in the past year, and at the same time focus on the future market pattern, focusing on the industry’s exploration and mining of new schedules and potential movie-watching power.
The “Report” shows that, as the first year after the epidemic has stabilized, the total box office of Chinese movies in 2021 will reach 47.258 billion, recovering to 74% of the pre-epidemic; in terms of content supply, a total of 697 movies were released throughout the year, a record high; The Shenyang market continues to expand, with the share of third- and fourth-tier cities approaching 40% for the first time. Among them, the fourth-tier cities have recovered quickly after the epidemic, and the number of annual movie viewers exceeds that of the first- and third-tier cities.
In terms of the content market, “Chinese Narrative” has become the core theme of the past year. In 2021, imported films accounted for 20% of the market’s box office, less than 1/2 of 2016; on the other hand, domestic films led by themes of themes continued to develop steadily this year. Among them, the film “Changjin Lake” broke the record of film history with a box office of 5.77 billion, and its creation continued to be close to the spirit of the times, continuing the “Chinese narrative”.
According to the “Report”, the consumption habits of users in 2021 are more biased towards short-term, festive viewing. Tickets and real estate are concentrated in the Spring Festival and National Day. The number of films released during non-key schedules and the box office output have declined. A total of 27 films with a box office of more than 200 million in the year, 60% of which were released during the large-scale period; 12 films were released outside the large-scale period, and the main types were romance films and crime/suspense films.
In this part of the film, the romantic movie “I Want Us Together” boosted the new period of “520” to reach 230 million box office, becoming a classic case. The film “520” is fixed, and the secret key is opened at the special 13:14, pushing the love ritual to the extreme. The data shows that the proportion of users under the age of 25 of the film ranks second among films with a box office of over 200 million in the whole year; the proportion of group viewing of the film is as high as 72%, becoming the first of the year.
Photo courtesy of the release of the Beacon 2021 China Film Market Annual Report
The “Report” shows that in 2021, when the epidemic is occasionally repeated, the restart of theaters after a short shutdown has caused a burst of compressed movie-watching intentions. For example, the theaters in Xiamen City restarted on October 6 after being closed for 20 days. The box office on that day reached 6.73 million, exceeding the peak of the same period last year. The enthusiasm for movie watching continued until the first weekend after the holiday. The data shows that under the right conditions of content and schedule, users still have a lot of willingness to watch movies to be released.
The upcoming 2022 Spring Festival file will again gather many head movies. According to the data, “Super Family”, “The Four Seas” and “Miracle” rank the top three with high popularity; in terms of user composition, “Super Family” and “Si Hai” have no obvious tendency, while “Miracle” is young The proportion of women is relatively high. In addition, there are as many as 6 animated films for the Spring Festival, among which the new works of the two major children’s IP “Pleasant Goat and Big Big Wolf” and “Bear Infested” occupy the top two favorites. The content of the header drives the momentum of watching movies, and the Spring Festival file will start the new year of 2022 for Chinese movies. (Finish)Return to Sohu to see more
Editor:
Disclaimer: The opinions of this article only represent the author himself. Sohu is an information publishing platform. Sohu only provides information storage space services.
.