In 1962, Yves Saint Laurent (Yves Saint Laurent, 1936-2008) and Pierre Bergé (Pierre Bergé, 1930-2017) founded a haute couture house in Paris, and then settled on Avenue Marceau since 1974 Private mansion on the 5th. In 1999, the ready-to-wear department of the fashion house was acquired by the current parent company of Saint Laurent, Kering. After the brand’s haute couture house closed in 2002, it became Pierre Berger- Yves Saint Laurent Foundation (Foundation Pierre Bergé – Yves Saint Laurent). The foundation has been given a public meaning, aiming to collect the work of this costume designer and continue its influence. The Yves Saint Laurent Paris Museum in Paris is located here.
In 2020, the Yves Saint Laurent Museum in Paris and Saint Laurent will hold an exhibition with the theme of Betty Catroux as a tribute to this modern woman and the perfect incarnation of her own style, a fashion icon, and the “female clone” of Yves Saint Laurent .
BETTY CATROUX 与YVES SAINT LAURENT
In 1967, Yves Saint Laurent met Betty Catroux with blond hair and a slender figure in a nightclub, and the two hit it off. Both of them are naturally fearless and elegant, inseparable, no matter how ups and downs in life, they will share their feelings with each other. Betty is the incarnation of Saint Laurent fashion and an absolute fashion trender. She showed the rebellion, mystery and modernity of Saint Laurent, and all of this constituted the “Saint Laurent spirit” defined by the costume designer in the early 1960s. Since then, Saint Laurent began to borrow male elements. To revolutionize fashion. Yves Saint Laurent died in 2008, but his legend still exists, and Betty is still the most powerful and modern incarnation of the brand.
Saint Laurent
“Betty is the spirit of the times.” In the past 30 years, Yves Saint Laurent, after every fashion show, Betty Catroux will select and collect works that reflect her personality and as a modern woman. In 2019, Betty Catroux generously donated part of the collection to the Pierre Berger-Yves Saint Laurent Foundation, and the exhibits in this exhibition are all selected works. In order to organize the exhibition, the chairman of the foundation, Madison Cox, solemnly entrusted the current artistic director of Saint Laurent brand Anthony Vaccarello to be in charge of this exhibition. Anthony Vaccarello has a deep insight into Betty Catroux’s fashion style, showing her unique personality and long-lasting brand style. Influence.
ANTHONY VACCARELLO and BETTY CATROUX
Anthony Vaccarello was born in Brussels and is of Italian descent. He studied at the famous la Cambre fashion school in Belgium, and soon integrated the precision art of Belgium and the charm of Italian fashion in his design. In 2006, his graduation design series won the first prize at the Hyères Festival in southern France. Subsequently, he launched the brand of the same name. Rigorous tailoring is his strength, and it also allows him to bring strong but sensual fashion lines to popular culture. He began to focus on the appearance of urban women. These women are independent and fearless to pursue what they want. In 2016, he became the brand art director of Saint Laurent. He is good at shaping a modern, elegant, low-key and rebellious femininity, which has not only become a key element of the brand’s success, but also allows him to naturally connect with Betty Catroux.
Saint Laurent
Anthony knows and knows how to interpret her unique temperament. For him, Betty is still his contemporary inspirational muse.
They share a common view of fashion and advocating freedom, but in a world accustomed to obedience and prohibition, the latter is often seen as destructive. Saint Laurent doesn’t like to follow the rules, as are Anthony and Betty.
“Needless to say, Betty is the incarnation of Saint Laurent. It is a temptation, a mystery, with an almost “evil” side, but also an elusive but desirable trait, and all of these are the halo of the brand Where the core lies. When you meet Betty, you will understand how important all this is. Her vivid existence proves that the brand’s classics will last forever and remain vigorous.” Anthony Vaccarello
“I like Anthony’s attitude very much, he moved me very much. He has a real elegance, a unique charm. I like him very much, I think he captures the atmosphere created by Saint Laurent very well, the mystery Breath.” Betty Catroux
SAINT LAURENT spirit
As a brand under the Kering Group, Brand Art Director Anthony Vaccarello is continuing the Saint Laurent style in his own way and pushing the brand to another milestone. In order to reflect this style, he naturally thought of Betty. In 2018, under the black and white lens of David Sims, she became a shining star in the season’s fashion advertising.
star. In the dark, she was wearing sunglasses and a masculine coat sitting in the front row to watch the show. On the contrary, the models on the runway of the 2019 Winter Series seemed to be imitating her. In this exhibition, Anthony Vaccarello’s tribute to Betty Catroux will also meet the audience.
Saint Laurent and China
Yves Saint Laurent was inspired by traditional Chinese costumes and created a splendid haute couture series, among which the winter series of 1970 and 1977 have left a name in the history of fashion. The fashion designer used his works to express his respect for Chinese culture, and in 1985 he held the Yves Saint Laurent classic works retrospective for the first time in Beijing.
Saint Laurent
Through the exhibition, the brand hopes to get closer to this country that has a multi-faceted culture and integrates modern and traditional elements, because the Saint Laurent culture is the same.
Saint Laurent culture was created by this contradictory fashion designer: he is shy, provocative, and a dreamer who is addicted to classics. Once the brand was launched in 1961, as the principal, he began to abandon those outdated laws in the fashion circle. He has always maintained his style, borrowing simple inspiration from the streets and daily life, and then turning them into magical haute couture. In 1966, his Rive Gauche Right Bank series brought great clothing pleasure to women. He likes women wearing trousers and carefully crafts the “male and female” model. For this reason, he also launched the “scandal” series, which later became the brand’s iconic style. The use of soft tailoring makes women feel more free when walking, and gives them a calm and proud posture. Yves Saint Laurent has created a series of classics: navy coats, windbreakers, smoking suits, shirts, tailored jackets, safari jackets…Western art and culture have always been inspired by China, and China has also occupied Saint Laurent’s brand history. With a special status, it has had a profound impact on the brand style from the very beginning.
And in 1985, a retrospective exhibition of the works of this French fashion house was held in Beijing.
In 2017, the brand new Yves Saint Laurent Museum opened with the theme of “Asian Dreams”, demonstrating the designer’s yearning for distant dreamy countries such as China, India and Japan.
Saint Laurent
As a passionate aesthetician, Yves Saint Laurent is always attracted by the colorful Chinese culture. Before he really set foot in the country he longed for, books and art had already brought infinite imagination to this big dreamer. Over the years, his fashion collections have more or less revealed the long-term influence of Chinese elements.
About the Pierre Berg-Yves Saint Laurent Foundation
On January 7, 2002, Saint Laurent announced at a press conference that it planned to end his career as a designer and close the haute couture house. In the same year, the Pierre Bergère-Yves Saint Laurent Foundation was formally established. The main goal of the foundation is to protect and promote the works of Yves Saint Laurent based on the public interest, and it has collected about 34,000 items related to Yves Saint Laurent’s life, work and high-end fashion houses. Since 2017, the Yves Saint Laurent Museums in Paris and Marrakech will exhibit these unique works for a long time.
About the Yves Saint Laurent Museum in Paris
Fifteen years after the closure of high-end fashion houses, the Yves Saint Laurent Museum in Paris opened to the public in 2017. The museum is located in a private mansion on Avenue Marceau, where Yves Saint Laurent lived and worked for nearly 30 years (from 1974 to 2002). In this 450 square meter space, the museum will hold different retrospective exhibitions and temporary themed exhibitions in turn, displaying the foundation’s unique and rich collection.
The Yves Saint Laurent Museum is the first museum in the fashion capital of Paris dedicated to displaying the works of this top 20th-century costume designer. It was awarded the “Musée de France” by the French Ministry of Culture.
About SAINT LAURENT
Founded in 1961, Saint Laurent is one of the most prestigious fashion houses of the 20th century. Saint Laurent started from a haute couture house and launched a high-end ready-to-wear collection in 1966, bringing revolutionary changes to modern fashion. Since its establishment, Saint Laurent has had a huge influence both inside and outside the fashion circle. As a pioneer fashion brand, Saint Laurent’s status is based on a distinctive and unique identity, and it is still recognized today and keeps pace with the times. Saint Laurent occupies a leading position in the global luxury goods field, and stands out from a group of high-end luxury brands.
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