After the well-known high-end jewelry brand Tiffany & Co. officially announced that Beyoncé and JAY-Z have become global brand ambassadors, this time it released the latest “ABOUT LOVE” image blockbuster to interpret the connection and fragility of the main axis of this event.
Among them, Beyoncé wears one of the world’s largest yellow diamonds, the “Tiffany Diamond”. It has a 128.54 carats and a gemstone appearance with as many as 82 facets. It is this South African gemstone that strengthened the founder Charles Lewis Tiffany’s identity. The world‘s diamond authority status, and Jay-Z is to transform Jean Schlumberger’s bird brooch into a unique cufflink.
Executive Vice President Alexandre Arnault said: “Beyoncé and JAY-Z are the epitome of modern love stories. As brands that have always supported love, strength, and self-expression, we couldn’t think of an iconic couple that better represents Tiffany’s values. We are honored to be both. Become a member of the Tiffany family.”
It is worth noting that for the first time, the late artist Jean-Michel Basquiat’s painting “Equity Pi” was publicly unveiled. As the background of this season’s image, this work of art is included in the permanent display of the Fifth Avenue flagship store in New York.
Alexandre Arnault added: “Although we don’t have any documents that show that he created this painting for Tiffany & Co, we have a deep connection with Basquiat. We not only know his family, but we also know that he loves New York, luxury goods and jewelry. , I guess the blue in the painting is not accidental, this extremely special color may be a kind of tribute.”
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