Original title: Blockbuster movies with a flat start may bring a turn for the summer vacation
The number of fixed-file summer films this year is relatively small, and the start is flat, but the subsequent situation is expected to be improved. According to the data of the Beacon Professional Edition, on July 14, the box office of the film “Chinese Doctor” was less than 50 million yuan, but the box office of its 6 days was nearly 500 million yuan. A reporter from China Securities News asked for evidence and learned that the blockbuster film “Changjin Lake” will be available in the summer archive. The film set an investment record for domestic films, and the market is highly optimistic about its box office performance. In addition,Wanda Movies、Light MediaMany A-share companies have their works shown in the summer archives.
Industry insiders pointed out that the current domestic film market is still disturbed by the epidemic from time to time, but blockbuster films are expected to boost summer box office performance.
The film market is gradually recovering
Data shows that due to repeated epidemics in some areas, and the supply and demand sides are still recovering, the national movie box office in the first half of this year totaled 27.6 billion yuan (including service fees), a decrease of 11.9% from the same period in 2019, and the recovery rate was 88.1%. . Judging from several key periods in the movie market this year, the New Year’s Day, Spring Festival, and May First stalls respectively recorded a box office of 1.303 billion yuan, 7.84 billion yuan, and 1.674 billion yuan, an increase of 30%, 32.9%, and 9.8% respectively over the same period in 2019. Become an important driver of the box office recovery in the first half of the year.
according toCICCAccording to the research report, most of the blockbuster films in the post-epidemic era are released in important schedules, with obvious focus effects, while box office performance in the off-season is flat.
Benefiting from the gradual recovery of the film market, the performance of some leading companies in the industry has improved substantially this year. Wanda Films expects that the net profit attributable to its parent in the first half of the year will be 620-680 million yuan, compared with a loss of 1.567 billion yuan in the same period last year. In the first half of the year, Guangguang Media had a pre-profit of 450 million to 530 million yuan, an increase of 2088% to 2477% over the same period of the previous year.
Wanda Films achieved double harvests in content and channels. According to the company, in the first half of 2021, the movie “Detective Chinatown 3”, which was invested and controlled by its subsidiary Wanda Film and Television Media Co., Ltd., was released during the Spring Festival, with a total gross domestic box office of 4.52 billion yuan. The company achieved a box office of 3.53 billion yuan and 91.25 million movie viewers. The cumulative market share of the company’s theaters (including franchise franchises) from January to June was 15%, which was a significant increase.
Some companies’ losses have narrowed.Jin Yi TelevisionIt is expected to lose 65 million to 76 million yuan in the first half of the year, compared with a loss of 314 million yuan in the same period last year.ST NorthernIt is estimated that the loss in the first half of the year will be 36.5 million yuan-51.5 million yuan, and a loss of 64.298 million yuan in the same period last year. It is worth noting that due to the impact of the film project revenue confirmation cycle, the film “Hello, Li Huanying” that ST Beiwen mainly participated in has not yet been included in the first half of the performance, and the box office of the film reached 5.414 billion yuan.
Decrease in fixed-file videos
The opening stage of this year’s summer file was slightly flat.
According to the data of the Beacon Professional Edition, as of the evening of July 14, the box office of “Chinese Doctor” which was released for 6 days reached 486 million yuan, and the box office of “1921” which was released for 14 days was nearly 400 million yuan. “Son and Little Head Dad 4” was released for 6 days and recorded a box office of 51.55 million yuan.
A reporter from China Securities News noticed that the movie market has been in a slump since June, during which the box office has been between 30 million yuan and 40 million yuan on multiple working days. The overall look is hard to say optimistic. From the evening of June 1 to July 14, the national movie box office was 3.14 billion yuan, while the figures for the same period from 2017 to 2019 were 5.549 billion yuan, 6.893 billion yuan, and 6.663 billion yuan. Looking at the situation in previous years, there were a lot of imported films, but there were no related imported films this year.
At the time of the downturn in the film market, the number of fixed-file films has decreased significantly. According to the data of Maoyan Professional Edition, 72 new films were released in the summer archive this year, and the number of fixed-file films decreased by 37 compared to the summer archive in 2019. It is worth noting that many films were not announced until the eve of their release. Taking into account the special factors of shortening the publicity period, it is expected that the number of movies actually shown in the summer file may be higher than the current number of fixed files.
Some videos opt out. “Hidden with Blade” recently cancelled its release schedule originally scheduled for July 19th. There have been rumors that the files of “Rage: Serious Case” and “Sniper”, which were originally scheduled to be released at the end of July, will be changed recently.
Li Bin (pseudonym), a relevant person in charge of a domestic leading film company, told the China Securities Journal that the domestic film market has not yet fully recovered and is still disturbed by the epidemic from time to time, causing some filmmakers to not make up their minds to set the file. A media analyst at a brokerage firm in Beijing also pointed out that it is difficult to maintain the mood of watching movies due to the lack of continuous high-quality films.
Blockbuster movies are badly needed to boost the box office
It is worth noting that the movie “Changjin Lake” produced by the owner of Bona Film released a trailer and a new poster on July 12. A reporter from China Securities News asked for evidence and was informed that the film will be available in the summer archive.
According to the data, “Changjin Lake” takes the battle of Changjin Lake to resist US aggression and aid Korea as the background, and restores this epic battle in a panoramic view. The main creative team has gone through more than 5 years of script polishing, more than two years of meticulous preparation, more than 70,000 extras participated in the performance, ultra-large-scale costume props and military equipment preparation, and over 100 kilometers of battle tactical design. It is reported that “Changjin Lake” has set an investment record for domestic films. The film is divided into two parts, the upper part of which will be released in the summer. The market is highly optimistic about its box office performance.
Many A-share companies have their works released during the summer. Wanda Films revealed that the youth-themed movie “What Should I Do When Brother 2 Came” is scheduled to be released on July 16; the live-action animation film “Canned Man”, which the company cooperated with Zheng Yuanjie, is scheduled to be released on August 13.Coincidentally, “Five Poking Boys” produced by Guangguang Media andHuayi BrothersThe production of “Midsummer Future” was selected to be released on August 13.
Some companies choose to wait for opportunities. The “Fengshen Trilogy” created by ST Beiwen was originally scheduled to be released this summer, but the release date has not yet been determined. Relevant persons in the company said that internal discussions are still underway.
Li Bin said frankly that we should not be overly pessimistic in the summer file. The film market is very flexible. The 2019 summer file “Nezha: The Devil Boy Comes to the World” hit 5 billion yuan in box office as an example. At present, the market urgently needs blockbusters to be released to boost moviegoing mood, and once they are detonated, they will bring immeasurable box office results.
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