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Bmw, the transition on display: a journey towards sustainable mobility

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ROMA. Re: Imagine is the name of the exhibition scheduled until January 2023 that documents the BMW Group’s path towards the future of sustainable mobility, to which will also be added a specific focus on the transition to electromobility and the circular economy.

A thousand square meters divided into five levels through which, inside the BMW Museum in Munich, the pioneering spirit and competence of the Bavarian brand is told as driving factors for progress.

From purely electric propulsion systems, to CO2 reduction throughout the vehicle’s life cycle, to the idea of ​​the circular economy and rigorous environmental standards in the supply chain to social sustainability and daily working life at the Group’s sites BMW Group in the world.

“Re: Imagine will provide a powerful impetus in view of the IAA Mobility 2021 which has sustainability as its central theme, but it will also show the salient points of the realignment of the automotive industry in their importance”, explain the men of the Munich Group. “From global conditions to the milestones of the past and present to the latest innovations and visions for the future”.

In the 30 stations that are part of the exhibition, information will be provided on the use of renewable energy in car production, on transparent supply chains and on the various types of propulsion. But above all on how the recycling rates of the current cars produced by the Group already far exceed the legal requirements.

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