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Booking survey: Matera is the friendliest city in the world

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It may be because foreigners had two years to get to know it thoroughly during the period that crowned it as the Capital of Culture. The fact is that Matera is now at the top of the list of the friendliest cities in the world in 2022 according to the tenth edition of the Traveler Review Awards drawn up by Booking.com. A result that emerged from over 232 million verified reviews from real travelers. Also on the podium Bled in Slovenia and the city of Taitung in Taiwan.
“Encompassing as much famous architectural wonders as unspoiled natural beauty, the most welcoming destinations in 2022 – writes Booking.com – offer memorable travel experiences in every corner of the globe. It has been the backdrop for successful films, and its rock-cut houses have made it a Unesco World Heritage site: Matera, this wonder of southern Italy, tops the list of the friendliest cities in the world in 2022 ” .
As for the regions, the most welcoming of 2022 extend over six continents: at the top are the Slovenian Gorenjska, Taitung (Taiwan), Tasmania (Australia). Locally, according to the Italians, on the podium there are Basilicata, Trentino Alto Adige and Valle d’Aosta.

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